What Is Agentic Marketing? A Pre-Connections 2026 Explainer for Business Teams
Agentic marketing uses AI agents to plan, personalize, act, and optimize campaigns with governed human oversight across the customer journey.
AI & Claude for CRM · Author
Articles by David Cockrum (12)
Latest articles · Page 12 of 18
AI Visibility Starts With CRM Basics
AI visibility depends on clean CRM data, email activity, website tracking, forms, content, and consistent distribution. Here is the HubSpot playbook.
Claude Code Admin Settings: What Teams Must Do Before the June 5 Policy Change
Learn what changed in Claude Code admin settings, what admins must do before June 5, and how to govern AI coding tools with practical permission
The Build vs. Buy Decision for AI in Your CRM: A Framework for 2026
Build or buy AI for your CRM? Use this decision framework to evaluate costs, timelines, and ROI across Salesforce Agentforce, HubSpot Breeze
MCP vs A2A vs Traditional APIs: Which Integration Pattern Fits Your Business?
MCP vs A2A vs API comparison guide for enterprise AI integration. Learn when to use each protocol, adoption stats, and how they work together in 2026.
The AI Adoption Paradox: Why "It Has to Work for Thousands of Users" Is Both the Best and Worst Reason to Wait
Enterprise AI adoption creates a paradox — the demand for at-scale readiness is both prudent and paralyzing.
Anthropic Launches Private-Label AI Agents for Financial Services — What It Means for Your CRM Strategy
Anthropic's 10 private-label AI agent templates for financial services are reshaping CRM strategy.
Only 14% of Companies Have Unified Data: Why Your AI Agents Are Flying Blind
Only 14% of companies have fully integrated data. Learn why disconnected data is crippling AI agents and how to build a unified data foundation.
The Agentic AI Trust Gap: Why Leaders Believe in AI but Won't Let It Act
90% of leaders say AI is vital, but only 45% have a strategy. Learn how to close the agentic AI trust gap with governance, change management
Sales Reps Spend 70% of Their Time NOT Selling — Agentic AI Fixes That
Sales reps spend 70% of their time on non-selling tasks. Learn how agentic AI and Agentforce transform sales productivity and boost quota attainment.
Why Salesforce's Regulated-Industries Talent Is Migrating to Anthropic — And What It Means for Your CRM Strategy
Salesforce's top regulated-industries executives are migrating to Anthropic and OpenAI.
Why Senior-Only Consulting Teams Deliver Better AI Outcomes: The Case Against Blended Offshore Models
Discover why senior-only consulting teams deliver better AI and CRM outcomes than blended offshore models.
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