SI vs AI: what Executive Order 14434 means for CRM teams

Quick answer

Executive Order 14434, signed September 29, 2026, tells federal executive departments and agencies to say Super Intelligence (SI) where they used to say artificial intelligence (AI). SI covers the same technologies as the legal definition of AI in 15 U.S.C. 9401(3), and the order puts no requirements on private companies. For a CRM team at a regulated firm, the rules and contracts stay the same; the work is making sure your AI policy and your CRM treat the two terms as one.

Key takeaways (TL;DR)

Who it applies to: federal executive departments and agencies. Private companies, including banks, advisers, insurers and their vendors, can keep saying AI.
What SI means: the technologies the US Code already defines as artificial intelligence, until a later presidential action or an Act of Congress changes the definition (Section 3(a)).
What stays the same: previously issued regulations, contracts and grants don't have to be rewritten (Section 2(b)).
What's next: proposed legislative language for a federal definition is due to the President within 60 days, around November 28, 2026 (Section 3(b)).
Vendor names: Marc Benioff announced on October 9 that Salesforce's AIforce is now SIforce, but salesforce.com still said AIforce on October 14. HubSpot, Anthropic and OpenAI still use AI.
What to do: add a terminology line to your AI policy, record SI as an alias in your AI inventory, update CRM filters that key on "AI" and keep "super intelligence" out of capability claims.

What does Executive Order 14434 require?

The order is titled "Inaugurating The Era Of Super Intelligence." Section 1 says the executive branch will use "Super Intelligence" and "SI" in place of "Artificial Intelligence" and "AI," and it presents the change as a reflection of what current systems can do. Sections 2 and 3 turn that into instructions for agencies and a working definition.

Section	What it says	What it means for a CRM team
2(a)	Executive departments and agencies use SI "to the maximum extent permitted by law" in official correspondence, public communications, websites, reports, policy documents and other non-statutory documents.	Letters and guidance from federal agencies may say SI. Read it as AI.
2(b)	Previously issued regulations, contracts, grants and historical documents don't have to be changed.	Rules and agreements that say AI keep their meaning.
3(a)	SI means the technologies and systems covered by "artificial intelligence" in 15 U.S.C. 9401(3), until a later presidential action or an Act of Congress supersedes it.	The scope is the same, so there's nothing new to add to your AI inventory.
3(b)	Within 60 days, the Assistant to the President for Science and Technology sends the President proposed legislative language for a federal definition, including whether to change the existing AI definition.	Watch for it around November 28, 2026.

The definition in 15 U.S.C. 9401(3) comes from the National Artificial Intelligence Initiative Act of 2020. It describes a machine-based system that, for objectives people set, makes predictions, recommendations or decisions that influence real or virtual environments. That description fits the language models and agents built into Salesforce and HubSpot today. Because Section 3(a) borrows the definition unchanged, the rename adds nothing to what your firm has to inventory or control.

Who does the order apply to?

The order applies to federal executive departments and agencies. It gives no instructions to private companies, so a bank, an RIA, a broker-dealer or an insurer can keep saying AI, switch to SI or use both. The same is true for the vendors and consultants that serve them.

You'll still see the new term. Agencies write to regulated firms and publish guidance, and those documents may now say SI. Axios reported on October 1 that some company representatives plan to use SI when they meet with the President and work with the federal government, while others didn't expect the term to catch on outside that setting. A YouGov poll cited in the same report found that 53% of respondents considered "artificial intelligence" the better term and 9% preferred "super intelligence."

A few technology leaders have picked it up. Newsweek reported on October 12 that Nvidia used the phrase "super intelligence research and development" in an October 8 announcement, that Elon Musk said SpaceXAI would be renamed SpaceXSI, and that Microsoft CEO Satya Nadella used the term in a post on X without announcing a Microsoft rename. The same report noted that Anthropic signed the White House's voluntary safety accord on Super Intelligence and kept using "AI" in its own announcements afterward.

What didn't change for regulated firms?

Regulations and exam expectations

Section 2(b) doesn't require any change to previously issued regulations. The obligations that already apply when your firm uses AI with clients, such as books-and-records retention and supervisory review of client communications, apply the same way whatever a federal document calls the technology. Firms with clients in Europe also work under the EU AI Act, which keeps its own name and definitions.

Contracts and vendor terms

The order doesn't touch private agreements, and Section 2(b) doesn't require agencies to rewrite their own contracts either. Your master services agreements, data processing agreements, order forms and statements of work keep their defined terms. If a vendor renames a product, whether a given clause covers it still depends on that agreement's own definitions, which a rename doesn't change. For agreements where the AI definition carries real weight, have counsel confirm.

Vendor products

The order doesn't change how any vendor's models or agents work. Product names follow each vendor's own decisions, and as of October 14, Salesforce was the only one of the four platforms below whose leadership had announced a rename.

Your controls

Approval steps before an agent sends a client communication, logs of agent actions, retention of prompts and outputs where your recordkeeping rules require it, and limits on who and what can read client data all stay as they are, and so does the evidence an examiner will ask to see. If you're still building those controls, our SI and AI compliance and supervision work starts there.

SIforce (formerly AIforce): what Salesforce, HubSpot, Anthropic and OpenAI call their products today

Salesforce's agentic layer has had three names since April 2026. Salesforce unveiled it as Headless 360 at TrailblazerDX in April and announced it as AIforce at Dreamforce in September. On October 9, CEO Marc Benioff posted on X that "AIForce is officially SIForce." Salesforce Ben reported on October 12 that it had found no official Salesforce announcement, and when we checked salesforce.com on October 14, the product page was still titled AIforce and didn't use "Super Intelligence" or "SI." Our SIforce glossary entry tracks the name.

Vendor	Product names you'll see	On the vendor's own site (October 14, 2026)	How we write it
Salesforce	Agentforce, AIforce	Product page titled AIforce; no SI	SIforce (formerly AIforce) on first mention, then SIforce; Agentforce as written
HubSpot	Breeze, HubSpot AI	Uses AI; no SI	Breeze and Breeze AI, as HubSpot writes them
Anthropic	Claude, Claude Code, Claude Enterprise	Uses AI; no SI	Claude product names as written
OpenAI	ChatGPT, ChatGPT Enterprise	Uses AI; no SI	OpenAI and ChatGPT as written

Salesforce hasn't said whether anything beyond the name will change. Order forms you've already signed keep the name they were signed with, and your account executive can tell you how renewal paperwork will name the product.

For Salesforce buyers, SI has a second meaning: in the partner world, it has long stood for systems integrator. When a proposal or a partner page says "SI," check which meaning the writer intends. On our site, SI means Super Intelligence, and we write systems integrator in full.

Checklist for updating policies and vendor documents

For most firms this is a few hours of work for compliance and the CRM team, with a question or two for counsel. These are the steps we're recommending to clients this quarter.

Add a terminology line to your AI policy. One sentence does it: "In this policy, Super Intelligence (SI) has the same meaning as artificial intelligence (AI)." Put the same line in your acceptable use policy and vendor risk standard so documents that use either term fall under them. Our guide to an AI acceptable use policy covers the rest of that document.
Leave contract definitions alone. Don't amend agreements only to change the name. If you're amending one for another reason, ask counsel whether to add that the defined term includes technologies described as Super Intelligence (SI).
Record SI as an alias in your AI inventory and vendor register. List AIforce and SIforce as one product with two names, so a search for either finds the same due diligence file.
Update CRM filters and rules that key on "AI." Report filters, list views, knowledge article tags, chatbot intents and email routing rules that match "AI" won't catch "SI." Add the second term wherever the first appears. In Salesforce, a custom synonym group in Setup makes search return both.
Keep "super intelligence" out of capability claims. Section 1 presents the new term as a reflection of what current systems can do, and capability is exactly what compliance teams test in marketing copy. In March 2024 the SEC charged two investment advisers, Delphia (USA) Inc. and Global Predictions Inc., with false and misleading statements about their use of AI, and they agreed to pay $400,000 in combined civil penalties. Describe what a tool does and who reviews its output, and send the copy through your usual review under the SEC Marketing Rule or FINRA Rule 2210.
Brief client-facing staff. Advisors and service teams should be able to tell a client, in one sentence, that SI and AI name the same technology and that your controls haven't changed.
Match the agency's term in federal work. If you respond to federal solicitations or write to federal agencies, use SI where they do and add "(AI)" on first use so your own records stay searchable.
Set two review dates. The first is around November 28, 2026, when the proposed legislative language is due. The second is whenever one of your CRM or model vendors renames a product on its own site.

How we're handling SI and AI at Vantage Point

We updated vantagepoint.io on October 13 to use both terms, in that order: SI and AI. SI comes first because federal agencies now use it, and clients who work with them will see it in agency documents. AI stays because most vendors and buyers still use it. None of our page addresses changed. You'll find the definitions on our Super Intelligence (SI) page and in our glossary, and the work itself under SI and AI services.

Want a second look at your AI policy and CRM?

Talk to a senior consultant about your AI policy and your Salesforce or HubSpot setup. Book a free SI and AI assessment, or start with the AI Governance Pack.

Frequently asked questions

Do we have to replace AI with SI in our policies and contracts?

No. Executive Order 14434 directs federal executive departments and agencies and gives private companies no instructions, and Section 2(b) doesn't require even agencies to rewrite existing regulations, contracts or grants. Add one line to your AI policy saying the two terms mean the same thing, and leave contract definitions as they are unless you're amending an agreement for another reason.

Will the legal definition of artificial intelligence change?

Not yet. Section 3(a) ties SI to the existing definition of artificial intelligence in 15 U.S.C. 9401(3) until a later presidential action or an Act of Congress replaces it. Section 3(b) asks for proposed legislative language within 60 days, around November 28, 2026, and changing the statute itself would take an Act of Congress.

Can we describe our tools as super intelligent in client communications?

We advise against it. SI is the federal name for a category of technology, and it says nothing about what a specific tool can do. The SEC has already charged two investment advisers over AI claims it called false and misleading, and they agreed to pay $400,000 combined (Delphia and Global Predictions, March 2024). Describe what the tool does and what data it uses, and send the copy through your normal marketing review.

Is Salesforce AIforce now called SIforce?

Salesforce CEO Marc Benioff announced on X on October 9, 2026 that AIforce is now SIforce. On October 14, salesforce.com still used the AIforce name alongside Agentforce, and Salesforce Ben found no official Salesforce announcement as of October 12. We write SIforce (formerly AIforce) so either name points to the same product.

Should our CRM search and reports look for both SI and AI?

Yes, wherever something in your CRM keys on the term. Report filters, list views, knowledge article tags, chatbot intents and email routing rules that match AI won't find records or messages that say SI. Add SI wherever those rules list AI, and in Salesforce, add a custom synonym group so search returns both.