Brand & media kit
Vantage Point brand kit
Logos, colors, approved copy and founder materials for partners, event hosts, press and anyone putting Vantage Point in front of an audience. Everything here is free to use as long as it follows the guidelines below.
The zip holds every logo file, the founder headshot and a text file with the colors, boilerplate and bios. About 180 KB.
Logos and brand mark
Use the full logo wherever it fits. The brand mark is for small or square spaces, like social avatars and app tiles. PNG files have transparent backgrounds.
Using the logo
Use the files exactly as supplied. Give the logo room to breathe, and pick the version that contrasts with the background behind it.
DoColor logo on white or light backgrounds.
DoWhite logo on navy, dark or photo backgrounds.
DoKeep clear space around the logo so nothing crowds it.
DoUse the brand mark alone where the full logo won't fit.
Don'tStretch, squash or change the proportions.
Don'tRotate, tilt or rearrange the logo.
Don'tPut the color logo on red, blue or busy backgrounds.
Don'tAdd shadows, outlines, glows or new colors.
Partner and platform logos. Salesforce, HubSpot, Anthropic (Claude), OpenAI and Braze logos belong to those companies and aren't part of this kit. If you need them for co-marketing, request them through the partner program, or ask us and we'll point you to the right source.
Colors
Navy leads, blues support and red is an accent, used for the tagline and short underlines rather than large areas. Click any swatch to copy its hex value.
Typography
Khand for headings and Roboto for body text. Both are free from Google Fonts. Where they aren't available, such as in Word or PowerPoint on a machine without them, use Arial.
Headings
Khand Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Body
Roboto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Tagline
Always written as two sentences, each with its period. "Breaking Barriers." is brand red; "Delivering Results." is navy on light backgrounds and white on dark ones.
Breaking Barriers. Delivering Results.
Breaking Barriers. Delivering Results.
How to refer to us
A few details we'd ask you to get right in decks, event listings, articles and co-marketing.
| Topic | Please write | Please avoid |
|---|---|---|
| Company name | Vantage Point (two words) | Vantage Point Consulting, VantagePoint, VP Consulting |
| Legal entity | Cockrum Consulting, LLC (dba Vantage Point), only where a legal name is required | Using the legal name in place of the brand |
| What we do | Senior-led, AI-augmented Salesforce and HubSpot consulting | "Agency" or "reseller" |
| Who we serve | Financial services and other regulated industries | "Financial services only" or "exclusively FS" |
| Partnerships | Salesforce partner; HubSpot Solutions Partner; member of the Claude Partner Network, OpenAI Partner Network and Braze Alloys | Partner tier labels (Silver, Gold and so on) |
Boilerplate
Approved descriptions in three lengths. Copy them as they are, or trim to fit.
25 words
Vantage Point is a senior-led, AI-augmented Salesforce and HubSpot consulting firm for financial services and other regulated industries, based in Dallas and Sofia.
50 words
Vantage Point is a senior-led, AI-augmented Salesforce and HubSpot consulting firm for financial services and other regulated industries. Founded in 2018 and headquartered in Dallas, Texas, with a practice in Sofia, Bulgaria, Vantage Point has completed more than 400 engagements for 150+ clients across the US, UK and Europe.
100 words
Vantage Point is a senior-led, AI-augmented Salesforce and HubSpot consulting firm for financial services and other regulated industries, including wealth management, banking, insurance, lending and private equity. Founded in 2018 by former financial services COO David Cockrum, the firm is headquartered in Dallas, Texas, with a Central and Eastern Europe practice in Sofia, Bulgaria. Vantage Point has completed more than 400 engagements for 150+ clients, with 95% client retention. It is a Salesforce partner, a HubSpot Solutions Partner, a member of the Claude Partner Network, the OpenAI Partner Network and the Braze Alloys partner network, and a three-time Inc. 5000 honoree.
Founder
For speaker pages, podcast notes and press. Need a print-resolution headshot? Email us and we'll send one.
David CockrumFounder & CEO
Short bio
David Cockrum is the founder and CEO of Vantage Point, a senior-led, AI-augmented Salesforce and HubSpot consulting firm for regulated industries. A former financial services COO, he founded Vantage Point in 2018 and splits his time between Dallas and Sofia.
Long bio
David Cockrum is the founder and CEO of Vantage Point, a senior-led, AI-augmented Salesforce and HubSpot consulting firm built for regulated and compliance-heavy industries. Before founding Vantage Point in 2018, David was Chief Operating Officer of a Texas wealth management firm and a Salesforce user for more than 13 years. That experience showed him how often generic CRM implementations miss the needs of banks, wealth managers, insurers and lenders. Under his leadership Vantage Point has grown to 150+ clients and 400+ completed engagements across the US, UK and Europe. Earlier in his career David consulted with Hitachi Consulting. He holds a B.B.A. in Finance and Economics from Southern Methodist University's Cox School of Business.
Fast facts
The numbers and details people ask for most.
400+Completed engagements
150+Clients
95%Client retention
4.71/5Client satisfaction
- Founded
- 2018
- Founder & CEO
- David Cockrum
- Headquarters
- Dallas, Texas, US
- European practice
- Sofia, Bulgaria
- Markets
- US, UK and Central & Eastern Europe
- Recognition
- Inc. 5000, three years running
- Platforms
- Salesforce, HubSpot, Braze, Claude, ChatGPT and Agentforce
- Partnerships
- Salesforce · HubSpot Solutions Partner · Claude Partner Network · OpenAI Partner Network · Braze Alloys
- Find us on
- AppExchange · HubSpot Marketplace · Schwab
Press and partnerships
Interview requests, speaking invitations, co-marketing, or a file you can't find here: get in touch.