Short answer
Migrating from Wealthbox to Salesforce Financial Services Cloud moves contacts, households, notes, tasks and workflows into the FSC data model, usually alongside new custodian and portfolio integrations. Firms make the move when they need deeper automation, reporting, enterprise security and a platform that scales with M&A and growth.
Why firms make this move
Wealthbox is popular for its simplicity, which is exactly why firms keep it until they grow past it. The trigger is usually growth, an acquisition, a new compliance requirement or a need to connect more systems than Wealthbox handles comfortably.
A Wealthbox migration is a good moment to clean data, standardize households and replace manual steps with action plans and automation.
What moves
- Contacts, households and relationships
- Notes, tasks and activity history
- Workflows rebuilt as action plans, cases or flows
- Custom fields, tags and opportunities
- Linked documents where storage allows
How the data maps
| From | To |
|---|---|
| Contact | Person account or contact |
| Household | Household account |
| Note | Note with original date |
| Task | Task |
| Workflow | Action plan or flow |
| Opportunity | Opportunity |
What to watch out for
- Inconsistent household structures
- Tags used as data fields
- Integrations that need to be reconnected to Salesforce
- Users needing training on a richer interface
How Vantage Point runs the migration
- Discovery and data inventory: what exists, what is clean, what is worth moving
- Target design: objects, record types, households or companies, ownership and security
- Field-by-field data mapping document, signed off by business owners
- Cleanup and deduplication before the move, not after
- Test loads into a sandbox with reconciliation reports
- User acceptance testing with real scenarios
- Cutover: final delta load, integrations switched, old system set to read-only
- Hypercare and adoption support
Typical timeline
Typically 6 to 10 weeks for most RIAs.
Frequently asked questions
Is Salesforce harder to use than Wealthbox?
It has more capability, so configuration and training matter. A well-designed FSC org with focused page layouts is straightforward for advisors.
Can we keep using our current integrations?
Most advisor tools also integrate with Salesforce. We plan each integration as part of the migration.