Short answer
A Schwab integration brings custodial account, position, balance and transaction data from Schwab Advisor Services into Salesforce Financial Services Cloud or HubSpot, so advisors see current account values and activity on each client and household without manual entry.
How the Charles Schwab integration works
Schwab provides data to advisory firms through daily files and APIs available to approved firms and technology providers. The integration matches custodial accounts to clients and households, updates financial accounts and balances, and flags new or unmatched accounts for review. Access requires approval through Schwab and appropriate agreements.
What syncs
- Accounts and registrations
- Balances and positions
- Transactions and cash flows
- Account owners and roles
- New account notifications for onboarding
Integration options
- Daily custodial files processed into FSC financial accounts
- Schwab APIs through MuleSoft or an approved integration provider
- Portfolio management systems (such as Orion or Black Diamond) as the data hub
What to plan for
- Matching accounts to the right household and owner
- Firm and advisor-level data access approvals
- Reconciling with portfolio system AUM
Frequently asked questions
Can Schwab data update Salesforce automatically?
Yes. Custodial data can be loaded on a schedule into Financial Services Cloud financial accounts and rolled up to households.
Do we need Schwab's approval?
Yes. Access to custodial data feeds and APIs requires approval and agreements with Schwab.