Short answer
Moving from Pardot (Marketing Cloud Account Engagement) to HubSpot Marketing Hub migrates prospects, lists, forms, email templates, scoring and engagement programs into HubSpot contacts, lists, forms, workflows and lead scoring, with HubSpot syncing to Salesforce through its native connector.
Why firms make this move
Firms switch to gain ease of use, stronger content and website tools, and simpler reporting, while keeping Salesforce as the CRM. The work is mostly rebuilding assets and automation cleanly rather than copying everything.
What moves
- Prospects and their consent status
- Lists and segments
- Forms and landing pages
- Email templates
- Scoring and grading as HubSpot lead scoring
- Engagement programs as workflows
How the data maps
| From | To |
|---|---|
| Prospect | Contact |
| List | List or segment |
| Engagement program | Workflow |
| Score / grade | Lead score properties |
| Form handler | HubSpot form or non-HubSpot form capture |
What to watch out for
- Opt-outs that must carry over before the first send
- Email authentication and sending domains
- Salesforce sync rules and field ownership
- Historical engagement data that does not migrate
How Vantage Point runs the migration
- Inventory assets and automation
- Set up HubSpot–Salesforce connector and field mapping
- Migrate contacts, opt-outs and lists
- Rebuild forms, emails and workflows
- Authenticate sending domains
- Parallel run and cutover
Typical timeline
Typically 4 to 8 weeks.
Frequently asked questions
Do opt-outs transfer?
Yes, and they must. We import unsubscribes and preferences before any email is sent from HubSpot.
Does historical email engagement migrate?
Not as native HubSpot engagement history. Key metrics can be stored as properties for reference.