Short answer
The Braze and Salesforce integration sends CRM data to Braze for real-time, cross-channel messaging and brings engagement data back to Salesforce, connecting customer engagement to the relationship record.
How the Braze and Salesforce integration works
Salesforce attributes and events update Braze user profiles, and Braze Currents streams engagement back to the warehouse or Salesforce. MuleSoft or a CDP often orchestrates the data flow.
What syncs
- Profile attributes and segments
- Events and triggers
- Engagement data back to Salesforce
Integration options
- MuleSoft or Data 360
- Braze Currents
- Braze APIs
What to plan for
- Identity matching
- Consent and preferences
- Data volume
Frequently asked questions
Can Salesforce events trigger Braze journeys?
Yes. Events synced to Braze can start Canvas journeys.
Does engagement data come back to Salesforce?
Yes, through Currents and an integration.