Short answer
Braze is a customer engagement platform that lets brands send personalized, real-time messages across email, push notifications, in-app messages, SMS and other channels from one place. It is built for consumer brands and digital financial services with large audiences and app-based experiences.
Braze explained
Braze collects behavioural and profile data in real time, lets marketers build segments and cross-channel journeys in Canvas, and personalizes content with Liquid templating and Connected Content. Currents streams engagement data back to data warehouses and analytics tools, and integrations connect Braze to CRMs such as Salesforce and HubSpot.
Firms often compare Braze with Salesforce Marketing Cloud when they need faster, app-centric engagement.
How Vantage Point helps: as a member of the Braze Alloys partner network, we implement Braze, connect it to Salesforce and HubSpot, and migrate from Marketing Cloud.
Frequently asked questions
Is Braze a CRM?
No. Braze is a customer engagement platform for messaging and journeys. It usually works alongside a CRM such as Salesforce or HubSpot.
Braze or Salesforce Marketing Cloud?
Braze is strong for real-time, app and cross-channel consumer engagement; Marketing Cloud suits teams that want marketing tightly inside Salesforce. See our Braze vs. Marketing Cloud guide.