Short answer
HubSpot sequences are a series of timed one-to-one emails and tasks that a sales or service rep enrolls a contact into. Emails send from the rep's own inbox, and the sequence stops automatically when the contact replies or books a meeting.
HubSpot Sequences explained
Sequences automate follow-up without losing the personal tone of a rep's email. Each step can be an automated email, a manual email task, a call task or a LinkedIn task, with delays between steps. Reporting shows open, reply and meeting rates by step.
Sequences need a Sales or Service seat, and they are meant for individual outreach, not bulk marketing emails.
How Vantage Point helps: we build sequences with your reps and connect them to lead routing, scoring and the Breeze prospecting agent.
Frequently asked questions
Why did my sequence stop?
Sequences unenroll a contact when they reply, book a meeting, or meet another unenrollment setting you choose.
Can sequences send to many contacts at once?
You can enroll contacts in bulk, but each email still sends one-to-one from the rep's inbox within daily limits.