Short answer
HubDB is HubSpot's built-in relational data table tool for websites. It stores structured content in rows and columns and can generate a page for every row automatically, which makes it ideal for directories, glossaries, location finders, pricing tables and other content that shares one layout.
HubDB explained
A HubDB table looks like a spreadsheet: each column has a type such as text, rich text, image, URL, date or select, and each row is a record. Templates and modules read the table with HubL, so one design can display many records, filtered and sorted however the page needs. With dynamic pages enabled, HubSpot creates a URL for every row and keeps them in sync as rows are added or edited.
Content editors update the table instead of editing many pages, which keeps facts consistent across a site. This glossary is built on HubDB.
How Vantage Point helps: we design HubDB tables and templates for directories, resource libraries, packages and glossaries on HubSpot Content Hub.
Frequently asked questions
Which HubSpot plan includes HubDB?
HubDB is available with Content Hub Professional and Enterprise.
Is HubDB a replacement for a CRM database?
No. HubDB is for website content. Customer records belong in the HubSpot CRM, where custom objects can model business data.