HubSpot Credits (Breeze): Complete Credits-per-Feature Directory

HubSpot's AI pricing is not hard because the numbers are hidden — it is hard because they are scattered. Per-action rates live in a legal product catalog, billing mechanics live in a knowledge base article, and two of the features buyers ask about most (data enrichment and the Closing agent) are defined by what is not on the rate sheet. This directory pulls every published HubSpot Credits rate into one master table, then breaks down the five features buyers ask about most — Prospecting agent, Customer agent, Closing agent, data enrichment, and buyer intent — followed by the billing mechanics that decide your actual invoice. Every figure comes from HubSpot's own documentation, linked under Sources, and reflects the rate sheet as of October 2026.

What are HubSpot Credits (Breeze credits)?

HubSpot Credits are the platform's usage-based currency for AI and data features: Breeze agents, buyer intent signals, Data Studio datasets, and AI workflow actions all draw from the same credit balance. If you knew this system as Breeze Intelligence Credits, it is the same system under a new name — HubSpot's May 2025 announcement extended its existing credits-based pricing to Breeze Customer Agent for all Pro and Enterprise customers starting June 2, 2025, standardizing on HubSpot Credits as the model for its AI products. You will still see "Breeze credits" in older documentation and search results; it refers to the same balance.

Every paid HubSpot subscription includes a monthly credit allowance at no extra cost. We cover how to stretch that allowance in our guide to HubSpot's included AI credits; this post is the companion piece — the full rate directory and buying guide for the moment usage outgrows the included balance.

HubSpot Credits rate directory (October 2026)

The rates below come from HubSpot's Product and Services Catalog. At standard pricing, one credit costs $0.01, so credits translate directly to dollars. HubSpot notes that beta rates can change — it aims to provide roughly 30 days' notice before a beta feature begins consuming credits — so confirm against the catalog before quoting.

Three footnotes before you build a budget from this table. Using a Data Studio dataset in reports is free — credits apply only when the dataset feeds a workflow, segment, sync, or export. Intent charges are recurring: monitoring a company bills every month the signal stays enabled, not once. And the Content agent line is the one that surprises procurement teams — at 1,000 credits per piece, a single beta Content agent article consumes an entire minimum credit block.

How many credits does the HubSpot Prospecting agent use?

100 credits ($1.00) per lead for which the agent recommends outreach. The billed event is the lead recommendation — the research and qualification work behind it — not each email sent, which changes the math on outbound volume. A team recommending outreach for 300 leads a month would consume 30,000 credits ($300): the Professional plan's 3,000 included credits cover the first 30 leads, and the remaining 27,000 credits bill as roughly $270 of monthly overage under pay-as-you-go. We break that model down in our Prospecting agent credits and pricing guide.

How many credits does HubSpot Customer Agent cost per conversation?

50 credits ($0.50) per resolved conversation on text channels; the voice version (in beta) bills 50 credits per minute of voice conversation. Only resolved conversations bill, so abandoned chats do not drain the balance. A support team resolving 400 conversations a month would use 20,000 credits ($200) — meaning the Professional plan's included 3,000 credits cover about 60 resolutions, and an Enterprise plan's 5,000 cover about 100, before overage billing begins.

How many credits does the HubSpot Closing agent use? None — for now.

The Closing agent (beta) has no line on the HubSpot Credits rate sheet. It is bundled with Revenue Hub Professional and Enterprise, where it answers buyer questions on quote pages. What you would actually pay in credits is $0 — the cost of the feature is the Revenue Hub subscription itself. The one caveat is the beta label: HubSpot states that beta features may begin consuming credits later, with a target of about 30 days' notice before that happens. If your sales motion depends on quote-page conversations, budget the subscription, watch the rate sheet, and treat any third-party quote of a Closing agent credit rate as invented.

Does data enrichment use HubSpot Credits? No — and that's the point

Data enrichment costs zero credits on paid plans. HubSpot's catalog lists automatic enrichment, bulk and segment enrichment, continuous enrichment, and form shortening as an Enrichment feature of the Smart CRM and Hub subscriptions — not on the credits rate sheet. Outdated third-party guides still claim enrichment burns credits; that describes older packaging, not the current catalog. The practical consequence is significant: you can enrich your entire database without touching your credit balance, and credits only enter the picture for the agent, intent, Data Studio, and AI workflow actions in the directory above.

How many credits does HubSpot buyer intent use?

Standard intent costs 10 credits per company per month to create and/or monitor — and that charge is recurring for as long as monitoring stays enabled, which makes intent the quietest scaling line on the rate sheet. Monitoring 1,000 target companies consumes 10,000 credits ($100) every month, not once. Two beta options extend it: creating a company record from market segments costs 10 credits per record, and monitoring a company for a custom signal costs 50 credits per company per signal per month. Buyer intent also supports action-level spend limits, so you can cap this line separately from the rest of your balance.

How many HubSpot Credits are included with each plan?

Every paid subscription includes a monthly allowance set by your highest-tier Hub subscription — the allowances are not additive across Hubs:

Credits reset monthly and unused credits do not roll over. One access rule matters for rollout planning: only users with paid seats (Core, Sales, Service, Revenue, or Partner seats) can use credits — free and view-only users cannot.

How do you buy more HubSpot Credits — and what does the minimum block commit you to?

Additional credits are sold as capacity packs: a minimum block of 1,000 credits for $10, stepping up in 1,000-credit increments. There is no smaller paid tier and no partial-block purchase — if your projected overage is 300 credits a month, the entry point is still the full pack. Per HubSpot's knowledge base on managing HubSpot Credits, three terms matter before you click purchase:

• Packs take effect immediately, with charges prorated for the remainder of your current billing period.
• You can only cancel or reduce at the end of your contract term. A pack bought in month two of a twelve-month agreement bills every month until renewal, whether or not the AI pilot survives.
• Changes route through HubSpot Support. Set the renewal-date reminder when you buy, not when the renewal invoice arrives.

In practice: the sticker minimum is $10, but the real minimum commitment is $10 multiplied by the months left in your term.

HubSpot's catalog also lists two flat monthly Agents Packs as limit-increase add-ons for agent-heavy portals: the Base Agents Pack at $25 per month (2,500 credits) and the Growth Agents Pack at $400 per month (40,000 credits).

Pay-as-you-go vs. auto-upgrade: what happens when you run out of credits?

If you use only your included monthly credits, credit-based features simply pause when you hit the limit and resume at the monthly reset. Nothing bills, because overages require having purchased additional credits. Once you own at least one pack, excess usage is handled one of two ways — and HubSpot changed the default on September 16, 2026:

Portals that purchased packs before September 16, 2026 are worth checking: they sit on the auto-upgrade default, and an unnoticed upgrade is the most common way a $10 experiment turns into a recurring line item.

What spend limits and alerts does HubSpot provide?

HubSpot sets an account-level spend limit by default at 150% of your total monthly credits, with notification emails at 75%, 85%, and 90% of the limit. You can tighten it further with feature-level limits across the portal, and buyer intent supports action-level limits for finer control. Treat the 150% default as a ceiling to adjust deliberately — a portal running a Prospecting agent pilot and a busy Customer agent at the same time can reach it faster than either team expects.

How should you size your first credit purchase?

1. Start from the included allowance. Run your planned agents on included credits for one full monthly cycle and record where the balance runs out — that gap, not a guess, is your baseline.
2. Convert actions to dollars with the directory above. Fifty resolved Customer agent conversations a week is roughly 10,000 credits ($100) a month; ten Prospecting agent lead recommendations a day is roughly 30,000 credits ($300) a month.
3. Count the months left in your term. The real cost of a pack is its monthly price times the months until renewal, because you cannot reduce it mid-term.
4. Choose the overage model deliberately. First purchases on or after September 16, 2026 start on pay-as-you-go with the 150% spend limit — confirm it fits your peak month. Older portals should check whether auto-upgrade is still their default.
5. Put the renewal date on the calendar with a reminder to contact HubSpot Support if you want to cancel or reduce packs before the term renews.

How Vantage Point Helps

Vantage Point is a HubSpot Solutions Partner, and credit planning is the part of AI adoption we see teams skip most often. Our HubSpot consulting practice helps RevOps and operations teams model credit consumption against real ticket, lead, and workflow volumes before anything is purchased, configure Breeze agents so credits go to resolved conversations instead of test runs, and set the spend limits and renewal reminders that keep a $10 pack from becoming a surprise line item. For teams that want ongoing oversight, our managed services team monitors usage monthly and right-sizes packs at each renewal. Senior consultants only — no junior handoffs; the experts you meet are the experts who deliver.

Frequently Asked Questions

How many credits does the HubSpot Prospecting agent use per lead?

As of October 2026, HubSpot's rate sheet lists the Prospecting agent at 100 credits ($1.00) per lead for which it recommends outreach. The billed event is the lead recommendation, not each email sent, so outbound volume planning should start from leads recommended per month. Confirm current rates in HubSpot's Product and Services Catalog, since pricing can change.

How many credits does HubSpot Customer Agent cost per conversation?

Customer Agent bills 50 credits ($0.50) per resolved conversation on text channels, and the voice version (in beta) bills 50 credits per minute of voice conversation. Only resolved conversations bill, so abandoned or unanswered chats do not consume credits.

Does HubSpot data enrichment cost credits?

No. HubSpot's Product and Services Catalog lists automatic enrichment, bulk and segment enrichment, continuous enrichment, and form shortening as an Enrichment feature of paid Smart CRM and Hub subscriptions. None of them appear on the credits rate sheet, despite outdated third-party claims that enrichment consumes credits.

Does the HubSpot Closing agent use credits?

The Closing agent (beta) has no credit line on HubSpot's rate sheet. It is bundled with Revenue Hub Professional and Enterprise, where it answers buyer questions on quote pages, so its cost is the subscription rather than credits. HubSpot states that beta features may begin consuming credits later, with a target of about 30 days' notice.

How many HubSpot Credits do you get for free each month?

Starter subscriptions include 500 credits per month, Professional includes 3,000, and Enterprise includes 5,000, set by your highest-tier Hub subscription rather than added together. Credits reset monthly with no rollover, and only users with paid seats can spend them.

What is the minimum HubSpot Credits purchase?

The minimum purchasable block is 1,000 credits for $10, with additional capacity packs sold in 1,000-credit increments. Packs take effect immediately with prorated charges but can only be cancelled or reduced at the end of your contract term, through HubSpot Support.

What happens when you run out of HubSpot Credits?

On included credits alone, credit-based features pause at the limit and resume at the monthly reset — nothing is billed. Once you have purchased credits, accounts whose first purchase is on or after September 16, 2026 default to pay-as-you-go overages at $0.01 per credit (billed monthly in arrears in 10-credit increments on a separate invoice), while earlier purchasers default to auto-upgrade, which adds another pack for the rest of the term.

How do HubSpot buyer intent credits work?

Intent costs 10 credits per company per month to create and/or monitor, and the charge recurs every month monitoring stays enabled. Two beta options extend it: creating a company record from market segments costs 10 credits per record, and monitoring a company for a custom signal costs 50 credits per company per signal per month. Action-level spend limits are available for buyer intent.

Sources

• HubSpot Product and Services Catalog — HubSpot Credits rate sheet and included credits
• Manage HubSpot Credits — HubSpot Knowledge Base (last updated September 16, 2026)
• Expanding access to Breeze Customer Agent with HubSpot Credits — HubSpot investor relations, May 8, 2025

Vantage Point is a boutique CRM consulting firm helping businesses transform with Salesforce, HubSpot, and AI. Learn more at vantagepoint.io.