FAQ
Contentful: frequently asked questions
What is Contentful?
Contentful is a composable content platform. Teams create structured content once and deliver it through APIs to websites, apps, email, and other channels. It includes Studio for visual page building, Personalization, and AI features.
Is Contentful part of Salesforce?
Yes. Contentful is now part of Salesforce. It continues to work with many systems beyond Salesforce, including Braze, commerce platforms, and modern front-end frameworks.
Should we use Contentful or HubSpot Content Hub?
HubSpot Content Hub is an all-in-one website CMS tied closely to HubSpot CRM, and it suits most marketing websites. Contentful fits better when the same content must feed many channels, such as apps, portals, messaging, and AI agents, or when developers need full control of the front end. We help you choose based on your channels and team. Read more: HubSpot Content Hub.
Does Contentful work with Braze?
Yes. Braze can pull content from Contentful into messages, so campaigns use the latest approved content. We set up the integration and the approval workflow around it.
How long does a Contentful implementation take?
It depends on the number of teams, systems, and controls in scope. We start with an assessment, then give you a fixed plan with milestones before any build work begins.
Why choose Vantage Point for Contentful?
We are a senior-led Salesforce and HubSpot consulting firm with 700+ CRM engagements for 175+ clients. We specialize in regulated industries, and every engagement is led by senior consultants. We connect content to Salesforce, HubSpot, and Braze, so it reaches customers through every channel you use. See the other technologies we implement.
