Short answer
Migrating from Salesforce Marketing Cloud Engagement to HubSpot Marketing Hub moves subscribers, preferences, lists, templates and journeys into HubSpot contacts, subscription types, lists, email templates and workflows, often keeping Salesforce as the CRM through the native connector.
Why firms make this move
Firms with moderate send volumes often find Marketing Cloud more complex and costly than they need. HubSpot offers easier campaign building, website and content tools, and integrated reporting.
What moves
- Subscribers and preferences
- Lists and segments
- Email templates
- Journeys as workflows
- Suppression lists
How the data maps
| From | To |
|---|---|
| Subscriber | Contact (marketing contact) |
| Publication list | Subscription type |
| Journey | Workflow |
| Data extension | Properties or custom objects |
What to watch out for
- Marketing contact tiers affecting HubSpot cost
- AMPscript personalization to rebuild
- Opt-out carry-over
- Sending domain authentication
How Vantage Point runs the migration
- Inventory and simplify
- Configure HubSpot and the Salesforce connector
- Migrate contacts and preferences
- Rebuild templates and workflows
- Authenticate domains and cut over
Typical timeline
Typically 6 to 10 weeks.
Frequently asked questions
Is HubSpot suitable for high-volume sending?
For most mid-sized programs, yes. Very high-volume consumer senders may be better served by Marketing Cloud or Braze.
What happens to our Salesforce data?
It syncs to HubSpot through the native connector, so marketing can segment on CRM data.