Short answer
Moving from Constant Contact to HubSpot brings contacts, lists, unsubscribes and templates into HubSpot, so email marketing runs on the same platform as the CRM, with automation and reporting tied to pipeline.
Why firms make this move
Constant Contact is simple for newsletters, but firms that want segmentation on CRM data, nurture workflows and attribution usually consolidate on HubSpot. The most important step is importing opt-outs and bounces correctly before the first send.
What moves
- Contacts and lists
- Unsubscribes and bounces
- Templates rebuilt in HubSpot
- Event and survey data where needed
How the data maps
| From | To |
|---|---|
| Contact list | Static list or segment |
| Unsubscribed | Opted out of subscription type |
| Bounced | Suppressed contact |
| Email template | HubSpot email template |
What to watch out for
- Opt-outs not carried over
- Marketing contact counts affecting HubSpot cost
- Sending domain authentication
How Vantage Point runs the migration
- Export contacts, lists and statuses
- Map lists and tags
- Import with opt-outs and bounces
- Rebuild templates and automation
- Authenticate and send
Typical timeline
Typically 2 to 4 weeks.
Frequently asked questions
Will unsubscribes carry over?
Yes. They are imported before any HubSpot send.
Should we import every contact?
Not necessarily. Importing only active, consented contacts keeps marketing contact costs down.