Short answer
A webinar integration syncs registrations, attendance and engagement from ON24, Zoom Webinars or Eventbrite into HubSpot or Salesforce, so events feed lead scoring, follow-up and attribution.
How the ON24 and webinar platforms integration works
Asset managers, RIAs and real estate sponsors rely on webinars and events. Connecting the event platform to the CRM turns registrations and attendance into campaign members or marketing events, triggers follow-up and shows which events influence pipeline. Field timing matters: some engagement data arrives only after the event closes.
What syncs
- Registrations and attendance
- Engagement such as questions, polls and minutes watched
- Campaign or marketing event membership
See the architecture diagram ↓
Integration options
- ON24 connectors for HubSpot and Salesforce
- Zoom and Eventbrite apps
- Workflows for post-event follow-up
What to plan for
- Engagement fields that arrive after the event
- Matching attendees to existing contacts
- Consent for marketing follow-up
Frequently asked questions
Why are some ON24 fields blank right after the event?
Some engagement data syncs only after the event is closed and processed, so follow-up should wait for it.
Can events show up in attribution?
Yes, when registrations are linked to campaigns or marketing events.