Short answer
A portfolio management and reporting system, such as Orion, Black Diamond, Addepar or Tamarac, calculates performance, produces client reports and often handles billing and rebalancing for wealth management firms. It usually feeds account and performance data into the CRM.
Portfolio Management System explained
Portfolio systems receive custodian data, reconcile positions, calculate returns and fees, and produce client-facing reports and portals. Integrating them with the CRM gives advisors performance and AUM context alongside relationships and service work, and lets service requests flow back.
Firms should decide which system owns AUM figures, because mismatches between the CRM and portfolio system erode trust.
How Vantage Point helps: we integrate Orion, Black Diamond, Addepar and similar systems with Salesforce and HubSpot.
Frequently asked questions
Should AUM come from the CRM or the portfolio system?
Usually from the portfolio or custodian system, with the CRM displaying and rolling it up rather than calculating it independently.
Can portfolio systems integrate with HubSpot?
Yes, typically through APIs or middleware, though Salesforce has more pre-built wealth integrations.