Short answer
HubSpot credits are the usage currency for HubSpot's AI and data features, such as Breeze agents, data enrichment and some workflow actions. Paid subscriptions include a monthly allowance, and each eligible action uses a set number of credits. Extra credits can be bought as an add-on.
HubSpot Credits explained
Credits let HubSpot charge for AI and data work by usage rather than by seat. Each feature has a credit rate, for example per agent conversation, per enriched record or per generated item. Included credits reset with the billing cycle, and admins can track consumption and set controls in the account's usage settings.
Because some features draw credits per record or per workflow step, a large enrollment can use far more credits than expected.
How Vantage Point helps: we estimate credit usage before you switch on Breeze features, set usage controls, and design workflows that avoid unnecessary spend.
Frequently asked questions
Do unused HubSpot credits roll over?
Included monthly credits generally reset each billing period. Check HubSpot's current terms for purchased credit packs.
Which features use HubSpot credits?
Breeze agents, Breeze Intelligence data enrichment and other AI-powered actions. HubSpot publishes the rate for each feature.