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Client profile · Insurance

Independent risk and insurance advisory agency

An independent insurance agency providing risk and insurance advisory services to businesses. Vantage Point implemented and enhanced Salesforce and Pardot, then supported the firm through managed services.

Texas Client since 2019 7 engagements

The challenge

The agency needed stronger opportunity tracking and cross sell visibility across its producers, along with a marketing platform for lead nurturing.

What Vantage Point delivered

  • Implemented Pardot for marketing automation and lead nurturing
  • Rolled out High Velocity Sales with Lightning Dialer
  • Enhanced opportunity management and reporting dashboards
  • Enabled cross selling tracking and Chatter collaboration
  • Delivered ongoing managed services and retainer support

Platforms

SalesforceSales CloudMarketing CloudAccount Engagement (Pardot)

Services

ImplementationMarketing automationOptimizationManaged services

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