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How we work

The VALUE methodology for Salesforce and HubSpot projects

Five principles shape every Vantage Point engagement in a regulated firm: Vision, Adaptability, Leverage, User-centric and Excellence. Each comes with defined practices and a real client example.

  • 700+ engagements delivered
  • 4.7/5 AppExchange rating (19 reviews)
  • Senior consultants at every stage

The five principles

What VALUE stands for

The principles apply to every phase, from discovery through support. Here is what each one means in practice, with an example from a client engagement.

V

Vision

Aligning with strategic goals

We start with your business objectives and build a roadmap with measurable outcomes and an architecture that scales.

  • A deep dive into your strategic goals
  • Implementation plans with measurable outcomes
  • Architecture designed for future growth

A

Adaptability

Agile, iterative delivery

We deliver in increments with continuous feedback, so the solution stays relevant as your priorities change.

  • Iterative development that delivers value early
  • Feedback built into every cycle
  • Room to change requirements without disruption

L

Leverage

Getting more from the platforms you own

We use what Salesforce and HubSpot already do well and connect them to the systems around them, so you get one platform instead of more tools.

  • Integration with Snowflake, Tableau and your core systems
  • Data consolidated into one source of truth
  • AI insights from Salesforce and HubSpot built-in features
  • Global scale on Salesforce Hyperforce

U

User-centric

Designed around the people who use it

Users are involved early, so screens and workflows match how they work and adoption follows.

  • Early user involvement in design
  • Collaborative design with frequent feedback
  • Training built on your real processes, with Trailhead where it helps
  • Change management that builds adoption

E

Excellence

Results you can measure

Rigorous testing, Salesforce and HubSpot best practices, and a focus on the business outcome agreed at the start.

  • Outcomes you can measure
  • Platform standards and best practices
  • Testing for reliability and security

Proven results

What the VALUE methodology delivers

The same principles across 700+ engagements in financial services and other regulated industries.

  • Engagements700+CRM engagements delivered across regulated industries.
  • Clients175+Clients served in financial services and other regulated industries.
  • Rating4.7/5AppExchange rating across 19 reviews.
  • Founded2018Employee-owned, with senior consultants only.

See how migration approvals work, gate by gate

Plan your next project

Put the VALUE methodology to work on your CRM

Whether you're streamlining operations, improving the client experience or preparing for growth, start with a free CRM assessment from a senior consultant.

David CockrumRandy Wandell

Talk to a senior consultant, not a sales rep.

Book time with David Cockrum, Founder & CEO, and Randy Wandell, VP of Professional Services.

FAQ

Frequently asked questions

See all FAQs →
How does an engagement with Vantage Point start?

Most start with a free CRM assessment call. From there we recommend either a fixed-scope package, a paid discovery phase for larger or less defined projects, or ongoing support.

Get your free CRM assessment →
What is included in a statement of work?

Every SOW states what is in scope and out of scope, what you provide, our assumptions, the acceptance criteria for each deliverable, training scope, and an optional post-go-live support block.

How long does a CRM implementation take?

Focused HubSpot or Salesforce implementations often take four to eight weeks. Larger implementations with migrations and integrations typically take two to six months. Discovery gives you a firm timeline.

What is Vantage Point's delivery process?

Discovery, design, build in a sandbox, data migration and integration, user acceptance testing, training, go-live, then hypercare and ongoing support. Each phase ends with a deliverable you sign off.

Who will work on our project?

A senior consultant leads your project, supported by specialists for integration, data or AI work where needed. You get a named point of contact throughout.

Do you provide training?

Yes. Training is scoped in every SOW, with sessions tied to the deliverables, and role-based materials. Additional training can be added at any time.

CRM and AI consulting in 102 markets

One senior-only team, based in Dallas with a practice in Sofia. Each market page covers the local economy, the sectors that drive it and how we apply Salesforce, HubSpot and AI there.