How we work
The VALUE methodology for Salesforce and HubSpot projects
Five principles shape every Vantage Point engagement in a regulated firm: Vision, Adaptability, Leverage, User-centric and Excellence. Each comes with defined practices and a real client example.
- 700+ engagements delivered
- 4.7/5 AppExchange rating (19 reviews)
- Senior consultants at every stage
The five principles
What VALUE stands for
The principles apply to every phase, from discovery through support. Here is what each one means in practice, with an example from a client engagement.
V
Vision
Aligning with strategic goals
We start with your business objectives and build a roadmap with measurable outcomes and an architecture that scales.
- A deep dive into your strategic goals
- Implementation plans with measurable outcomes
- Architecture designed for future growth
A
Adaptability
Agile, iterative delivery
We deliver in increments with continuous feedback, so the solution stays relevant as your priorities change.
- Iterative development that delivers value early
- Feedback built into every cycle
- Room to change requirements without disruption
L
Leverage
Getting more from the platforms you own
We use what Salesforce and HubSpot already do well and connect them to the systems around them, so you get one platform instead of more tools.
- Integration with Snowflake, Tableau and your core systems
- Data consolidated into one source of truth
- AI insights from Salesforce and HubSpot built-in features
- Global scale on Salesforce Hyperforce
U
User-centric
Designed around the people who use it
Users are involved early, so screens and workflows match how they work and adoption follows.
- Early user involvement in design
- Collaborative design with frequent feedback
- Training built on your real processes, with Trailhead where it helps
- Change management that builds adoption
E
Excellence
Results you can measure
Rigorous testing, Salesforce and HubSpot best practices, and a focus on the business outcome agreed at the start.
- Outcomes you can measure
- Platform standards and best practices
- Testing for reliability and security
Proven results
What the VALUE methodology delivers
The same principles across 700+ engagements in financial services and other regulated industries.
- Engagements700+CRM engagements delivered across regulated industries.
- Clients175+Clients served in financial services and other regulated industries.
- Rating4.7/5AppExchange rating across 19 reviews.
- Founded2018Employee-owned, with senior consultants only.
Plan your next project
Put the VALUE methodology to work on your CRM
Whether you're streamlining operations, improving the client experience or preparing for growth, start with a free CRM assessment from a senior consultant.


Talk to a senior consultant, not a sales rep.
Book time with David Cockrum, Founder & CEO, and Randy Wandell, VP of Professional Services.












