FAQ
Braze + Salesforce integration: frequently asked questions
How does Braze connect to Salesforce?
Through Braze's REST APIs, Braze Currents for streaming engagement events, Cloud Data Ingestion from a data warehouse or Data Cloud, and integration platforms such as MuleSoft or Workato. The right pattern depends on data volume, how fresh the data needs to be, and what is already in your stack.
Which Salesforce clouds can share data with Braze?
Sales Cloud, Service Cloud, Financial Services Cloud, and Data Cloud data can all be shared with Braze. Salesforce Marketing Cloud is usually a replace-or-coexist decision rather than an integration. Read more: Braze vs. Salesforce Marketing Cloud.
How do you handle consent across both systems?
We decide which system owns each type of consent, sync changes promptly in both directions where needed, and keep a record of who opted in or out and when, so you can answer an audit from one place.
Will the integration use up our Salesforce API limits?
It can if it syncs everything. We sync only the records and fields with a clear business purpose, batch where real-time isn't needed, and monitor API consumption after launch.
How long does a Braze + Salesforce integration take?
It depends on the objects, data volume, and number of journeys in scope. We start with an assessment, then give you a fixed plan with milestones before build work begins.
Do you also integrate Braze with HubSpot?
Yes. We connect Braze to HubSpot and to data warehouses as well as Salesforce. See our Braze consulting services.
