The challenge
The agency needed stronger opportunity tracking and cross sell visibility across its producers, along with a marketing platform for lead nurturing.
What Vantage Point delivered
- Implemented Pardot for marketing automation and lead nurturing
- Rolled out High Velocity Sales with Lightning Dialer
- Enhanced opportunity management and reporting dashboards
- Enabled cross selling tracking and Chatter collaboration
- Delivered ongoing managed services and retainer support
Platforms
SalesforceSales CloudMarketing CloudAccount Engagement (Pardot)
Services
ImplementationMarketing automationOptimizationManaged services
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