Short answer
Moving from Sales Cloud to Financial Services Cloud adds Salesforce's industry data model for financial firms, including households, financial accounts, relationships and action plans, to an existing Salesforce org, and migrates the custom objects firms built themselves onto it.
Why firms make this move
Many financial firms started on Sales Cloud and built custom objects for households, accounts and holdings. FSC provides these as standard, supported objects with built-in roll-ups and wealth, banking and insurance features. The move is usually done in the same org: FSC is enabled, custom data is mapped to standard objects, and automation and reports are rebuilt.
What moves
- Custom household and relationship objects to FSC households
- Custom account or holding objects to financial accounts
- Processes rebuilt as action plans and flows
- Reports, dashboards and integrations
How the data maps
| From | To |
|---|---|
| Custom household object | FSC household account |
| Custom financial account object | FSC financial account |
| Account contact relationships | FSC relationship model |
| Custom process | Action plan |
What to watch out for
- Licence changes for FSC users
- Integrations writing to custom objects
- Reports built on old objects
- Person accounts decision
How Vantage Point runs the migration
- Discovery and data inventory: what exists, what is clean, what is worth moving
- Target design: objects, record types, households or companies, ownership and security
- Field-by-field data mapping document, signed off by business owners
- Cleanup and deduplication before the move, not after
- Test loads into a sandbox with reconciliation reports
- User acceptance testing with real scenarios
- Cutover: final delta load, integrations switched, old system set to read-only
- Hypercare and adoption support
Typical timeline
Typically 8 to 14 weeks.
Frequently asked questions
Do we need a new org?
Usually not. FSC can be enabled in the existing org and data migrated in place.
Do we have to use person accounts?
Not always. It is a design decision we make with you early, because it affects the whole data model.