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Migration guide · CRM Platform

Pipedrive to HubSpot migration

PipedriveHubSpot

Short answer

Migrating from Pipedrive to HubSpot moves organizations, people, deals, activities and notes into HubSpot companies, contacts, deals and engagements, so sales and marketing share one platform with stronger automation, reporting and marketing tools.

Why firms make this move

Pipedrive is a strong pipeline tool, but teams that add marketing, service or more complex reporting often consolidate on HubSpot. The data models are similar, which makes the move quick when pipelines and custom fields are well defined.

What moves

  • Organizations and people
  • Deals, pipelines and stages
  • Activities and notes
  • Products and custom fields

How the data maps

FromTo
OrganizationCompany
PersonContact
DealDeal
ActivityTask, call or meeting
NoteNote

See the field-by-field map ↓

What to watch out for

  • Custom fields with inconsistent values
  • Pipelines that should be simplified
  • Email history connected to individual inboxes

How Vantage Point runs the migration

  1. Field-by-field data mapping document, signed off by business owners
  2. Cleanup and deduplication before the move, not after
  3. Test loads into a sandbox with reconciliation reports
  4. User acceptance testing with real scenarios
  5. Cutover: final delta load, integrations switched, old system set to read-only
  6. Hypercare and adoption support

Typical timeline

Typically 2 to 5 weeks.

Frequently asked questions

Will our deal history come across?

Yes. Deals, stages, amounts and close dates migrate, along with notes and activities.

Do we need HubSpot Sales Hub?

For pipelines, sequences and forecasting, yes. Seat types determine who needs a Sales seat.

Last reviewed October 2, 2026 by the Vantage Point team. Browse all migration paths →

Field-level map

Pipedrive to HubSpot: field by field

13 mappings we start from on this migration, 7 of which need a transform, a lookup or a decision. Every project gets its own signed-off version; this is the baseline.

FromToHowNotes
Organizationname / address Companyname / address req direct
Personname / email / phone Contactfirstname / lastname / email / phone req split Split full name into first and last.
Personorg_id ContactCompany association association
Dealtitle / value / expected_close_date Dealdealname / amount / closedate req direct
Dealpipeline / stage Dealpipeline / dealstage req picklist map
Dealstatus (won / lost) DealClosed-won / closed-lost stage req derive
Deallost_reason Dealclosed_lost_reason direct
ActivityCall / meeting / task Call / Meeting / TaskEngagements association
Notecontent Notehs_note_body direct
Productname / price Product / Line itemname / price direct
Lead (Leads Inbox)Lead Contact or Lead objecths_lead_status derive
AnyCustom fields AnyCustom properties direct
Anyowner_id Anyhubspot_owner_id req lookup

Field names are the platforms' standard API names; your org's custom fields are mapped during discovery. What the "How" labels mean

How labels
direct
Value copies across unchanged.
picklist map
Each source value is mapped to a target value.
lookup
Matched to an existing record, such as a user by email.
association
Becomes a relationship between records, loaded in a later pass.
derive
Calculated or cleaned during the load.
split / concat
One field becomes several, or several become one.
rebuild
Configuration or automation that is rebuilt rather than moved.
drop
Not migrated, deliberately.
manual review
Needs a decision with your team before the load.