Short answer
A Snowflake integration connects your data warehouse to Salesforce or HubSpot, either by loading CRM data into Snowflake for analytics or by sharing warehouse data with Salesforce Data 360 through zero-copy access.
How the Snowflake integration works
Salesforce Data 360 supports zero-copy data sharing with Snowflake, so customer data can be used in Salesforce without duplicating it. HubSpot can share CRM data with Snowflake for analytics. ELT tools can also load CRM data into Snowflake.
What syncs
- CRM objects for analytics
- Warehouse data for segmentation and AI
- Calculated insights
See the architecture diagram ↓
Integration options
- Salesforce Data 360 zero copy
- HubSpot data sharing with Snowflake
- ELT tools such as Fivetran
What to plan for
- Which system owns each metric
- Data access governance
- Consumption costs
Frequently asked questions
Do we need to copy Snowflake data into Salesforce?
Not with Data 360 zero copy, which queries it in place.
Can HubSpot data go to Snowflake?
Yes, through HubSpot's Snowflake data share or ELT tools.