Short answer
The LinkedIn Sales Navigator integration shows LinkedIn profile and company insights inside HubSpot or Salesforce records and logs InMail and activity, so relationship managers can prospect and research without switching tools.
How the LinkedIn Sales Navigator integration works
Sales Navigator's CRM integrations (for Salesforce and HubSpot) embed LinkedIn data on contact and company records, let reps save leads from the CRM and, depending on licence level, write activity back. Licensing and admin setup determine which features are available.
What syncs
- Profile and company insights on CRM records
- Saved leads and accounts
- InMails and activity, depending on licence
See the architecture diagram ↓
Integration options
- Sales Navigator CRM sync for Salesforce
- LinkedIn Sales Navigator app for HubSpot
- Admin-level CRM sync settings
What to plan for
- Advanced or Advanced Plus licences needed for some sync features
- Compliance rules for social messaging
- Matching LinkedIn records to existing contacts
Frequently asked questions
Do we need Sales Navigator Advanced Plus?
Some CRM sync features, such as writing activity back, require higher Sales Navigator tiers. Check your licence before planning the integration.
Are LinkedIn messages archived?
Not automatically. Regulated firms should confirm how social messaging is supervised and archived.