Short answer
A Google Workspace integration connects Gmail and Google Calendar to Salesforce or HubSpot so emails and meetings are captured on client records, and lets users work with CRM data from their inbox.
How the Google Workspace and Gmail integration works
Salesforce connects to Gmail through the Gmail integration and Einstein Activity Capture. HubSpot connects through its Chrome extension and connected inbox. Google Workspace can also be the identity provider for single sign-on.
What syncs
- Emails
- Calendar events
- Contacts
- Single sign-on
See the architecture diagram ↓
Integration options
- Salesforce Gmail integration and Einstein Activity Capture
- HubSpot Sales Chrome extension and connected inbox
What to plan for
- Personal vs shared inbox capture
- Archiving of CRM-sent email
Frequently asked questions
Does HubSpot work with Gmail?
Yes, through the HubSpot Sales Chrome extension and connected inbox.
Can Salesforce capture Gmail automatically?
Yes, with Einstein Activity Capture.