Braze and Salesforce Integration

Short answer

The Braze and Salesforce integration sends CRM data to Braze for real-time, cross-channel messaging and brings engagement data back to Salesforce, connecting customer engagement to the relationship record.

How the Braze and Salesforce integration works

Salesforce attributes and events update Braze user profiles, and Braze Currents streams engagement back to the warehouse or Salesforce. MuleSoft or a CDP often orchestrates the data flow.

What syncs

Profile attributes and segments
Events and triggers
Engagement data back to Salesforce

See the architecture diagram ↓

Integration options

MuleSoft or Data 360
Braze Currents
Braze APIs

What to plan for

Identity matching
Consent and preferences
Data volume

Frequently asked questions

Can Salesforce events trigger Braze journeys?

Yes. Events synced to Braze can start Canvas journeys.

Does engagement data come back to Salesforce?

Yes, through Currents and an integration.

Last reviewed October 2, 2026 by the Vantage Point team. Product names and capabilities belong to their respective vendors; access to some data requires the vendor's approval. Browse all integrations →

How data flows: Braze and Salesforce integration

flowchart TB
  nsalesforce["Salesforce"]:::sf
  nbraze["Braze"]:::ext
  nmulesoftdata360["MuleSoft / Data 360"]:::mw
  ndatawarehouse["Data warehouse"]:::ext
  nbrazecurrents["Braze Currents"]:::mw
  nsalesforce --> nmulesoftdata360
  nmulesoftdata360 -->|"Profile attributes & segments<br/>Events & triggers"| nbraze
  nbraze --> nbrazecurrents
  nbrazecurrents -->|"Engagement events"| ndatawarehouse
  ndatawarehouse -->|"Engagement summaries"| nsalesforce
  classDef sf fill:#203163,stroke:#203163,color:#ffffff
  classDef hs fill:#203163,stroke:#203163,color:#ffffff
  classDef mw fill:#e8f4fc,stroke:#2095d3,color:#203163,stroke-dasharray:4 3
  classDef ai fill:#ffffff,stroke:#1062af,color:#203163,stroke-width:2px
  classDef ext fill:#f2f3f2,stroke:#898989,color:#203163

CRM Middleware / connector layer Connected system

What syncs between systems
From	To	What	Direction	Timing	How
Salesforce	Brazevia MuleSoft / Data 360	Profile attributes & segments	→ one-way	scheduled	middleware
Salesforce	Brazevia MuleSoft / Data 360	Events & triggers	→ one-way	event-driven	API
Braze	Data warehousevia Braze Currents	Engagement events	→ one-way	real-time	API
Data warehouse	Salesforce	Engagement summaries	→ one-way	scheduled	middleware

A typical pattern, simplified. Your design depends on licenses, data ownership and volumes, which we settle in discovery.

Braze and Salesforce integration