Short answer
An AppFolio integration connects property management in AppFolio with HubSpot or Salesforce, creating guest cards or leads from CRM marketing and bringing leasing status back for reporting.
How the AppFolio integration works
Multifamily and residential operators use AppFolio for leasing and property management. Whether an API is available depends on the AppFolio plan. With access, new CRM leads can create guest cards and leasing statuses can sync back every 15 to 60 minutes. Vantage Point has built AppFolio–HubSpot integrations as fixed-scope projects, using Zapier at low volume.
What syncs
- Leads to AppFolio guest cards
- Leasing status back to the CRM
- Property and unit references
See the architecture diagram ↓
Integration options
- AppFolio API (plan dependent)
- Zapier or Make for low volume
- Custom middleware for higher volume
What to plan for
- API access depends on AppFolio plan
- Duplicate guest cards
- Mapping statuses to lifecycle stages
Frequently asked questions
Do we need a specific AppFolio plan?
API access depends on your AppFolio plan, so confirm it before scoping.
Is Zapier enough?
At low volume, yes. Higher volumes or stricter error handling justify middleware.