Short answer
Moving a website from WordPress to HubSpot Content Hub migrates pages, blog posts, media and redirects onto HubSpot's CMS, so marketing can edit the site and connect it directly to forms, contacts and reporting, while preserving search rankings.
Why firms make this move
Firms move off WordPress to reduce plugin maintenance and security patching, and to manage the website in the same platform as marketing and the CRM. Protecting SEO is the priority: every URL is mapped, redirects are set up and metadata is carried over.
What moves
- Pages and templates rebuilt as HubSpot themes and modules
- Blog posts, authors and tags
- Images and files
- Forms connected to HubSpot
- 301 redirects for every changed URL
How the data maps
| From | To |
|---|---|
| Page | HubSpot page |
| Post | HubSpot blog post |
| Category / tag | Blog tag |
| Plugin form | HubSpot form |
| Media library | HubSpot file manager |
What to watch out for
- Lost rankings from missing redirects
- Plugins with functionality to replace
- Compliance review of migrated content
- Launch timing around campaigns
How Vantage Point runs the migration
- Crawl and inventory the site
- Design the HubSpot theme and templates
- Migrate posts and pages
- Map redirects
- Review content and compliance
- Launch and monitor search performance
Typical timeline
Typically 6 to 10 weeks, depending on page count and design.
Frequently asked questions
Will we lose SEO?
Not if every URL is mapped and redirected, and metadata is carried over. We monitor rankings after launch.
Can the blog move automatically?
Yes. HubSpot can import WordPress blog posts, which we then review and clean up.