Short answer
HubSpot Content Hub, formerly CMS Hub, is HubSpot's content management system and content marketing tool. It runs websites, blogs, landing pages and resource libraries on the same platform as the CRM, with AI content tools, HubDB, memberships and personalization built in.
HubSpot Content Hub explained
HubSpot renamed CMS Hub to Content Hub in 2024 and added AI tools for creating, remixing and translating content. Websites built on Content Hub can personalize content using CRM data, gate content behind memberships, and use HubDB to run directories and dynamic pages such as this glossary.
Hosting, security, a CDN and SSL are managed by HubSpot, so marketing teams can edit pages without a developer for day-to-day changes.
How Vantage Point helps: we build and refresh HubSpot websites, including theme work, HubDB-driven content and answer engine optimization.
Frequently asked questions
Is Content Hub the same as CMS Hub?
Yes. HubSpot renamed CMS Hub to Content Hub in 2024 and expanded it with AI content features.
Do I need Content Hub to use HubDB?
Yes. HubDB is part of Content Hub Professional and Enterprise.