Short answer
Moving from Mailchimp to HubSpot brings audiences, tags, consent status and templates into HubSpot contacts, lists and subscription types, so marketing email runs on the same platform as the CRM, with automation and reporting tied to pipeline.
Why firms make this move
Mailchimp works well for newsletters, but firms that want lead scoring, automation tied to CRM data and revenue reporting usually consolidate on HubSpot. Running both side by side often causes opt-out mismatches, so a clean switch is safer.
What moves
- Audiences and contacts
- Tags and groups as properties or lists
- Unsubscribes and cleaned addresses
- Templates rebuilt in HubSpot
How the data maps
| From | To |
|---|---|
| Audience | Contacts and lists |
| Tag / group | Property or list |
| Unsubscribed | Opted out of subscription type |
| Cleaned | Suppressed / bounced |
What to watch out for
- Unsubscribes not carried over
- Marketing contact counts affecting cost
- Sending domain authentication
How Vantage Point runs the migration
- Export audiences and statuses
- Map tags and groups
- Import with opt-outs
- Rebuild templates and automation
- Authenticate and send
Typical timeline
Typically 2 to 4 weeks.
Frequently asked questions
Do unsubscribes carry over from Mailchimp?
Yes, they must be imported before the first HubSpot send.
Should we keep Mailchimp running?
Generally no. Running both increases the risk of emailing people who opted out.