Short answer
Slack integrations bring CRM records, alerts and approvals into Slack channels, so teams can see deal changes, service escalations and Agentforce actions where they already work. Slack is part of Salesforce and integrates with both Salesforce and HubSpot.
How the Slack integration works
Salesforce for Slack lets users view and update records, receive alerts and run approvals in Slack. HubSpot's Slack integration sends notifications and lets users create tasks and view records. Agentforce agents can also work inside Slack.
What syncs
- Record alerts and notifications
- Approvals
- Record previews and updates
- Agent conversations
See the architecture diagram ↓
Integration options
- Salesforce for Slack app
- HubSpot Slack integration
- Flow and workflow actions that post to Slack
What to plan for
- Alert noise
- Sensitive data in channels
- Retention and archiving of Slack messages
Frequently asked questions
Is Slack owned by Salesforce?
Yes. Salesforce acquired Slack in 2021.
Can HubSpot send alerts to Slack?
Yes. HubSpot workflows can send Slack notifications through the native integration.