Short answer
Revenue operations (RevOps) is the function that aligns the processes, data and systems behind marketing, sales and client service so the whole revenue engine runs on one plan and one set of numbers. RevOps teams typically own the CRM, reporting, lead management and tech stack.
Revenue Operations (RevOps) explained
Without RevOps, marketing, sales and service often run separate tools and definitions, which leads to disputed numbers and leads lost in hand-offs. A RevOps function standardizes the funnel definitions, lead routing, pipeline stages and reporting, manages the CRM and integrations, and runs forecasting and capacity planning.
For smaller firms RevOps is often one person or an outside partner rather than a full team.
How Vantage Point helps: we act as an extension of RevOps teams, or as the RevOps function for smaller firms, across Salesforce and HubSpot.
Frequently asked questions
What does a RevOps team do day to day?
Maintains the CRM and integrations, manages lead routing and data quality, builds reports and dashboards, and supports forecasting and planning.
Is RevOps the same as sales operations?
Sales operations focuses on the sales team. RevOps spans marketing, sales and service so they share data, processes and goals.