Short answer
Braze Canvas is the journey builder in Braze. Marketers use it to design multi-step, cross-channel customer journeys with entry rules, delays, branching, experiments and personalized messages across email, push, in-app, SMS and webhooks.
Braze Canvas explained
A Canvas starts when users meet entry criteria, such as signing up, opening an account or abandoning an application, and then moves each person through steps based on their behaviour and attributes. Steps include messages, delays, decision splits, audience paths, action paths, experiment paths and user updates.
Because Braze evaluates data in real time, journeys can react within seconds to what a customer does in an app or on a site.
How Vantage Point helps: we design and build Canvas journeys for onboarding, activation and retention, with testing and measurement built in.
Frequently asked questions
What is the difference between a Canvas and a campaign in Braze?
A campaign is usually a single message or send. A Canvas is a multi-step journey that can span channels and branch based on behaviour.
Can Canvas use Salesforce data?
Yes, once CRM data is synced into Braze user profiles through an integration.