If you run Agentforce, you have probably seen the term Salesforce Flex Credits on your pricing page or in the Digital Wallet and wondered what it actually costs and how to track it. This guide answers that plainly for admins and budget owners.
Flex Credits are Salesforce's consumption-based pricing model for Agentforce. Instead of charging a flat fee per conversation, Salesforce meters usage by the number of actions your agents take. That shift changes how you forecast spend, design agents, and govern AI usage.
Below we explain what Flex Credits are, how per-action pricing differs from the older per-conversation model, the three Agentforce pricing options, and exactly how to check how many credits you have using the Digital Wallet in your Salesforce org.
Quick Answer
Salesforce Flex Credits are a usage-based pricing model for Agentforce that charges per action an agent performs rather than per conversation. Salesforce's published list price is $0.10 per action, and you pay only for the actions used. This matters for Salesforce and Agentforce admins, RevOps leaders, and budget owners who need to forecast AI spend and avoid over- or under-buying. You track consumption in the Digital Wallet inside your Salesforce org (App Launcher → Digital Wallet). Vantage Point helps mid-market teams plan Flex Credit usage, design cost-efficient agent actions, and govern Agentforce with our Salesforce implementation and advisory services.
Note on pricing: The $2-per-conversation and $0.10-per-action figures are Salesforce's published list pricing as of the May 2025 announcement. Pricing and packaging evolve — confirm current pricing and terms with Salesforce or your account executive before you commit. These figures are not a guaranteed quote.
TL;DR
- What it is: Salesforce Flex Credits are a consumption-based, per-action pricing model for Agentforce, introduced by Salesforce on May 15, 2025.
- How it works: Salesforce meters the number of actions an agent takes; the published list price is $0.10 per action, and interactions that require no action are not charged.
- Why it matters: Per-action pricing rewards efficient agent design and makes usage governance and monitoring essential for predictable AI spend.
- How to check your balance: Open the Digital Wallet in your Salesforce org for near real-time usage data and a Flex Credits consumption view.
- How Vantage Point helps: We help mid-market teams plan capacity, design lean actions, and govern Agentforce through Salesforce implementation and advisory and managed services.
What Are Salesforce Flex Credits?
Salesforce Flex Credits are a consumption-based pricing model for Agentforce that charges based on the work an AI agent actually performs. Salesforce introduced Flex Credits in a press release on May 15, 2025, as a value-based alternative to the original per-conversation metering.
In Salesforce's words, an action is a function the agent executes on the platform to get information or perform a task — for example, looking up a record, calling a flow, or updating data. Metering is determined by the number of actions taken. If an interaction does not require an action, there is no charge.
Flex Credits can fund all Agentforce use cases. Salesforce has also stated that Flex Credits will expand over time to be compatible across all Salesforce usage-based products, which means pre-committed credits can shift between areas as your needs change. You can review the official details on the Salesforce Flex Credits blog and the Agentforce pricing page.
Per-Action vs. Per-Conversation: How the Model Changed
Agentforce originally launched with a metering model centered on conversations, where each conversation cost a flat $2 regardless of complexity. Flex Credits shift that to value-based, per-action pricing so you pay in proportion to what the agent does.
Salesforce's own example illustrates the difference: an exchange that would have cost $2 as a single conversation might be 3–6 actions at roughly $0.30–$0.60 with Flex Credits. Simple interactions cost less; complex ones cost more — and interactions that require no action cost nothing.
| Dimension | Per-Conversation (original) | Flex Credits (per-action) |
|---|---|---|
| Billing unit | One conversation | One action |
| Published list price | $2 flat per conversation | $0.10 per action |
| Cost driver | Number of conversations | Number of actions taken |
| Simple interaction | Same flat $2 | Lower (fewer actions) |
| No-action interaction | Charged as a conversation | No charge |
| Best when | Predictable, conversation-heavy volume | Variable usage; efficient action design |
Pricing figures are Salesforce's published list pricing as of May 2025 and may change; confirm with your Salesforce account executive.
What Are the Three Agentforce Pricing Options?
Salesforce offers three ways to pay for Agentforce. Choosing well depends on how predictable your usage is and how many users need uncapped access.
| Option | How you pay | Best for |
|---|---|---|
| Per-conversation | Flat $2 per conversation (published list) | Teams that prefer a simple, conversation-based unit |
| Flex Credits (per-action) | $0.10 per action (published list); pay for what you use | Variable or growing usage where efficient action design controls cost |
| Unmetered per-user license | Per-user, per-month for Sales, Customer Service, and Industries users | High-frequency users who need uncapped Agentforce use without sizing credits |
The unmetered per-user, per-month license gives Sales, Customer Service, and Industries users uncapped Agentforce use without sizing credits. If a subset of heavy users drives most of your activity, unmetered licensing can simplify planning; if usage is spread thin and variable, Flex Credits often fit better. For a broader walkthrough of the pricing landscape, see our related explainer on Data 360 and Agentforce pricing with Flex Credits.
How Much Does an Action Cost?
The published list price is $0.10 per action, and you only pay for the actions used. Because metering is per action, the total cost of an interaction depends on how many actions the agent performs to complete the task. Salesforce's example of 3–6 actions per exchange ($0.30–$0.60) shows why lean action design directly lowers cost.
A few practical implications:
- No action, no charge. Interactions that do not trigger an action are not metered.
- Complexity scales cost. More steps, lookups, and flows mean more actions.
- Voice can differ. Agentforce Voice actions can have different usage types or multipliers, per the Salesforce pricing page — confirm specifics for voice use cases.
How Do I Check How Many Flex Credits I Have?
You check Flex Credit consumption in the Digital Wallet inside your Salesforce org. The Digital Wallet provides near real-time usage data and a dedicated Flex Credits view so you can see how many credits have been consumed and gain deeper consumption insights.
To find it:
- Click the App Launcher (the grid icon) in your Salesforce org.
- Search for Digital Wallet and open it.
- Open the Flex Credits view to see consumption and usage detail.
- Review near real-time usage to track burn rate against your committed credits.
For the official reference on metering, see the Salesforce Help article on Flex Credits billable usage types. Make Digital Wallet review a recurring habit — weekly during rollout, then monthly — so spend never surprises you.
What Do You Need to Use Flex Credits?
To use Flex Credits, Salesforce Foundations is required, per Salesforce Help. Beyond that prerequisite, plan for the operational basics that make consumption pricing predictable:
- Salesforce Foundations enabled as the baseline requirement.
- Agentforce configured with the agents and actions you intend to run.
- Digital Wallet access for the admins and budget owners who will monitor usage.
- Awareness of voice differences, since Agentforce Voice actions can carry different usage types or multipliers.
How Do You Estimate and Plan Flex Credit Usage?
Estimating Flex Credit usage starts with mapping your common interactions to the number of actions each one takes, then multiplying by expected volume. Because you pay per action, the goal is to forecast realistic action counts rather than conversation counts.
A simple planning approach:
- List your top use cases (e.g., case deflection, record lookups, summarization).
- Estimate actions per interaction for each use case using test runs.
- Multiply by expected monthly volume to get a baseline action count.
- Add a buffer for peaks and new use cases.
- Validate against Digital Wallet after launch and adjust commitments.
Avoid over-buying by starting conservative and topping up as real usage data arrives in the Digital Wallet. Avoid under-buying by tracking burn rate weekly during rollout so you are not caught short mid-quarter.
Flex Credit Governance and Cost Control for Mid-Market Teams
Because agents that take actions consume credits, usage governance is a cost-control discipline, not an afterthought. Mid-market teams get the most value from Flex Credits when they treat action design and monitoring as part of the implementation.
Practical governance checklist:
- Design lean actions. Remove redundant lookups and steps so each interaction uses fewer actions.
- Set ownership. Assign an admin or RevOps owner to review the Digital Wallet on a fixed cadence.
- Define thresholds. Decide what burn rate triggers a review or a top-up.
- Scope agents tightly. Limit agents to the actions they truly need.
- Tie spend to outcomes. Track cost against resolved cases or saved hours, not just raw action counts.
This reflects our contrarian managed-services view: the right question is not only "what does it cost," but "what outcomes and service levels are we getting for the spend." Governed AI — clear scope, clean data, monitored usage — is what keeps consumption pricing predictable. For a deeper take on pricing transparency, see our perspective on Salesforce managed services pricing.
What Businesses Should Do Next
Start by confirming your prerequisites and current pricing, then build a simple usage baseline:
- Confirm Salesforce Foundations is enabled and verify current Flex Credits pricing with your account executive.
- Open the Digital Wallet and review your current Flex Credits consumption.
- Map your top agent use cases to estimated actions and volume.
- Choose the right pricing option — per-conversation, Flex Credits, or unmetered per-user licenses — based on usage predictability.
- Establish a monitoring cadence before you scale agents to more teams.
If you are also evaluating where agents add the most value, our guide to Agentforce for financial services shows how to scope high-value use cases that translate cleanly to any industry.
How Vantage Point Helps
Vantage Point is a US-based, employee-owned, senior-only Salesforce partner focused on mid-market teams. We help you turn Flex Credits from a billing surprise into a planned, governed line item.
- Cost planning and capacity modeling so you buy the right number of credits and choose the right pricing option.
- Lean action design that reduces actions per interaction without reducing agent quality.
- Governance and monitoring built around the Digital Wallet, with clear ownership and thresholds.
- Implementation and optimization through our Salesforce implementation and advisory services and ongoing managed services and support.
If your team is planning Agentforce spend or designing agents that scale, book an Agentforce cost-planning and implementation advisory consultation with Vantage Point. We can help you estimate usage, design efficient actions, and set up the governance to keep costs predictable. Explore how we approach AI-driven personalization and analytics to connect agents to clean, governed CRM data.
FAQ
How do I check how many Flex Credits I have?
Open the Digital Wallet in your Salesforce org via App Launcher → Digital Wallet, then open the Flex Credits view. It provides near real-time usage data showing how many credits have been consumed and deeper consumption insights. Review it weekly during rollout and monthly afterward to track burn rate against your committed credits.
How much does an action cost?
Salesforce's published list price is $0.10 per action, and you pay only for the actions used. The total cost of an interaction depends on how many actions the agent performs — Salesforce's example puts a typical exchange at 3–6 actions ($0.30–$0.60). Pricing can change, so confirm current figures with Salesforce or your account executive.
What is the difference between Flex Credits and per-conversation pricing?
Per-conversation pricing charged a flat $2 per conversation regardless of complexity, while Flex Credits charge $0.10 per action based on what the agent actually does. Flex Credits reward efficient agent design: simple interactions cost less, complex ones cost more, and interactions with no action are not charged.
What are the three Agentforce pricing options?
Salesforce offers per-conversation pricing, Flex Credits (per-action), and an unmetered per-user, per-month license for Sales, Customer Service, and Industries users. The unmetered option gives uncapped Agentforce use without sizing credits, while Flex Credits suit variable usage where efficient action design controls cost.
What do I need to use Flex Credits?
To use Flex Credits, Salesforce Foundations is required, per Salesforce Help. You also need Agentforce configured with the agents and actions you plan to run, plus Digital Wallet access for the admins and budget owners who monitor consumption.
Do Flex Credits work for all Agentforce use cases?
Yes — Flex Credits can fund all Agentforce use cases. Salesforce has stated that Flex Credits will expand over time to be compatible across all Salesforce usage-based products, so pre-committed credits can shift between areas as your needs change.
Are Agentforce Voice actions priced the same as other actions?
Not necessarily. Agentforce Voice actions can have different usage types or multipliers, according to the Salesforce pricing page. If voice is part of your roadmap, confirm the specific usage treatment with Salesforce before estimating costs.
How can Vantage Point help control Flex Credit costs?
Vantage Point helps mid-market teams forecast usage, design lean agent actions, and set up Digital Wallet monitoring with clear ownership and thresholds. Our Salesforce implementation and advisory and managed services teams turn consumption pricing into a predictable, governed line item tied to outcomes.
