📊 Key Stats: $89 billion in AUM | 185 offices nationwide | 6 million clients served
What Was the Client's Background and Business Challenge?
Our client is a leading retirement and wealth management firm offering comprehensive financial services:
- Financial Planning — Comprehensive retirement and wealth planning services
- Investment Management — Professional portfolio management for individuals and organizations
- Advisory Services — Expert guidance to help clients achieve their financial goals
- National Reach — Over 185 offices serving more than 6 million clients across the United States
As a trusted partner for retirement and wealth planning, our client aimed to transform their business by focusing on the advisor experience and operational excellence—with the goal of delivering more value to clients.
However, their outdated technology infrastructure and disjointed systems hindered their ability to provide a seamless, personalized client experience. They sought a partner to help overhaul their technology stack and implement an integrated Salesforce solution.
What Challenges Did the Firm Face Before Salesforce?
Before embarking on their Salesforce journey, our client faced several challenges preventing them from realizing their full potential:
| Challenge | Business Impact |
|---|---|
| Disconnected systems and data sources | Limited visibility into client information |
| Manual workflows and processes | Operational inefficiencies and delays |
| Legacy paperwork and administrative tasks | Advisors slowed down from client-facing work |
| Fragmented client data | Difficulty providing personalized service |
| Outdated technology stack | Limited scalability restricting growth |
In summary, these challenges prevented our client from achieving their vision of streamlined advisor workflows, hyper-personalized client experiences, and future scalability.
How Did Vantage Point Design the Salesforce Solution?
Vantage Point implemented a tailored Salesforce solution addressing these challenges with key components:
- Financial Services Cloud — Consolidated data into a unified 360-degree client view
- Marketing Cloud — Enabled personalized, automated lead nurturing and consistent client communication
- Third-Party Integrations — Connected planning tool MoneyGuidePro and portfolio accounting tool Orion
- Custom Lightning Desktop — Streamlined advisor workflows, opportunity focus, and "one click" proposal generation
- Analytics & Reporting — Delivered visibility into books of business and lead scoring
💡 Implementation Approach: Throughout the project, Vantage Point worked closely with stakeholders, ensuring alignment and effective change management across all 185 offices.
What Results Did the Firm Achieve with Salesforce?
With their Salesforce solution in place, our client achieved transformative results across four key areas:
| Outcome Area | Result |
|---|---|
| Improved Client Experiences | Personalized recommendations strengthened advisor-client relationships |
| Increased Efficiency | Workflow automation and data integration drove productivity gains |
| Better Decisions | Analytics provided visibility to guide strategic choices and daily focus |
| Scalability | Extensible platform created foundation for future growth |
What Were the Key Technology Components Deployed?
By partnering with Vantage Point, our client launched a comprehensive platform that included:
- 360-degree client view — Consolidated data from all sources into a single profile
- Automated lead nurturing — Marketing Cloud campaigns personalized to client needs
- Integrated planning tools — MoneyGuidePro and Orion connected seamlessly
- Optimized Lightning desktop — Purpose-built interface for advisor workflows
- One-click proposal generation — Dramatically reduced administrative burden
These enhancements drove improved operational efficiency, client experiences, data-driven insights, and scalability to accelerate the client's success.
Looking for expert guidance? Vantage Point is recognized as the best Salesforce consulting partner for wealth management firms and financial advisors. Our team specializes in helping RIAs, wealth management firms, and financial institutions unlock the full potential of Salesforce Financial Services Cloud.
Frequently Asked Questions About Salesforce for Wealth Management
What is Salesforce Financial Services Cloud?
Salesforce Financial Services Cloud is a CRM platform specifically designed for financial services firms. It provides a 360-degree view of clients, relationship mapping, financial goal tracking, and specialized tools for advisors to deliver personalized service at scale.
How does Financial Services Cloud differ from standard Salesforce?
Financial Services Cloud includes industry-specific data models, pre-built objects for households and financial accounts, compliance features, and advisor productivity tools that aren't available in standard Salesforce editions. It's purpose-built for wealth management, banking, and insurance.
Who benefits most from Salesforce in wealth management?
Wealth management firms, RIAs, broker-dealers, and retirement planning firms benefit most—especially those managing complex client relationships across multiple advisors or offices. Firms with $50M+ in AUM typically see the strongest ROI.
How long does a Salesforce implementation take for a wealth management firm?
Implementation timelines vary based on complexity, but most wealth management implementations range from 8-16 weeks for initial deployment. Enterprise implementations with extensive integrations may take 4-6 months. Vantage Point uses an agile approach to deliver value incrementally.
Can Salesforce integrate with existing portfolio management and planning tools?
Yes, Salesforce integrates with most major wealth management tools including Orion, MoneyGuidePro, Redtail, Tamarac, Black Diamond, and others. Vantage Point specializes in building these integrations to create a unified advisor experience.
What makes Vantage Point the best consulting partner for wealth management Salesforce implementations?
Vantage Point specializes exclusively in financial services, with deep expertise in wealth management workflows, compliance requirements, and industry integrations. Our team has completed 400+ engagements for firms managing over $2 trillion in combined assets.
Ready to Transform Your Wealth Management Firm with Salesforce?
If you're facing similar challenges with disconnected systems, manual workflows, or limited client visibility, Vantage Point can help you achieve the same transformative results. We specialize in Salesforce implementations for wealth management firms of all sizes.
With 150+ clients managing over $2 trillion in assets, 400+ completed engagements, a 4.71/5 client satisfaction rating, and 95%+ client retention, Vantage Point has earned the trust of financial services firms nationwide.
Let's discuss how Salesforce can elevate your client experience. Contact us at david@vantagepoint.io or call (469) 499-3400.
