Your complete guide to Salesforce Connections 2025 — the premier marketing event bringing together 13,000+ marketers and AI enthusiasts in Chicago from June 11–12. Here's everything you need to know whether attending in person or streaming on Salesforce+.
What Is Salesforce Connections 2025 and What Can You Expect?
Salesforce Connections 2025 centers around the theme "Where marketers and AI agents connect," putting Agentforce and agentic marketing at the forefront. Here's what the event delivers:
| Event Detail | Information |
|---|---|
| Dates | June 11–12, 2025 |
| Location | McCormick Place West Building, 2317 S Indiana Ave, Chicago |
| Attendees | 13,000+ marketers and AI enthusiasts |
| Sessions | 270+ sessions across all tracks |
| Live Demos | 50+ product demonstrations |
| Workshops | 20+ hands-on training workshops |
| Virtual Access | Free via Salesforce+ streaming |
📊 Key Stat: For the first time, Connections 2025 includes Project CNX — an Agentforce pitch competition with a $10,000 prize and free Dreamforce registration passes.
How Can In-Person Attendees Maximize Their Salesforce Connections Experience?
How Do You Register and Prepare for Salesforce Connections 2025?
Getting the most from Connections starts with smart preparation:
- Registration discount — Use promo code CNX25FLASH to save 50% (just $449, expires June 6)
- Conference pass includes — All main sessions, breakouts, keynotes, hands-on demos, training workshops, lunch both days, and networking events
- CNX25 mobile app — Download for session audio streaming, agenda building, seat reservations, and real-time updates
- Content filtering — Use the app to filter sessions by role, industry, and product focus
- Peer connections — Connect and message other attendees through the app
Which Keynotes and Sessions Should You Attend?
Here are the must-attend keynotes organized by day:
| Day & Time | Session | Highlight |
|---|---|---|
| Wed June 11, 10:00 AM CST | Main Keynote (Level 3) | How Agentforce is reshaping personalized 1-to-1 marketing |
| Wed June 11, 2:00–2:45 PM | Bold Moves & Building Brands | Featuring marketing leader Bozoma Saint John |
| Thu June 12, 10:00 AM CST | Next Gen Marketing Cloud | Roadmap innovations & live demos for agentic marketers |
| Thu June 12 | From Kickflips to Culture Shifts | Featuring skateboarding legend Tony Hawk |
| Thu June 12 | Commerce Cloud Keynote | AI-powered commerce innovations |
Critical breakout sessions to add to your agenda:
- "The Future of Marketing Cloud: A Roadmap Sneak Peek" — June 12 at 2:00 PM
- "Build Connected Journeys with Marketing Cloud Advanced" — Offered twice across both days
- "Data Strategy Made Easy for Marketers" — Hands-on workshops
What Networking and Learning Opportunities Are Available?
What Is the Community Hub?
This year introduces a dedicated Community Hub located by the registration desk in Campground Level 3:
- 40+ Trailblazer-led sessions — Content created and delivered by the community
- Campfire Chats — Intimate sessions seating ~20 people focused on customer success stories
- Ice cream socials & networking games — 3:00–4:30 PM both days
Top Community Hub sessions include:
- "Marketing Yourself: Why Your Brand Is Your Best Channel"
- "Email A/B Testing: Prioritize, Progress, and Perfect"
- "Mitigating the Disaster that is Dark Mode"
- "Commerce Without Chaos: Best Practices for Team Alignment"
How Has the Campground Experience Been Redesigned?
The Campground has been completely redesigned for 2025 with a focus on hands-on learning:
- Job function-aligned booths — Marketing Cloud applications specific to your role
- 25-minute Agentforce consultations — Build your own autonomous agent with expert guidance
- Ask the Experts stations — Personalized guidance on your biggest challenges
- Direct product specialist access — One-on-one time with Salesforce product teams
What Pre-Conference Bootcamp Opportunities Are Available?
From June 8–10, intensive pre-conference bootcamps offer certification programs and hands-on training:
- Marketing Cloud Account Engagement Specialist — Certification preparation
- Salesforce Administrator — Admin certification track
- Advanced Marketing Cloud Features — Deep-dive workshops
- Data Cloud Starter — Licensing and implementation training
- Agentforce Fundamentals — Integration strategies and responsible AI practices
How Does Salesforce Connections Support Accessibility?
Salesforce demonstrates its commitment to accessibility with comprehensive accommodations:
- Quiet Zone — Low-sensory, tech-free space with dedicated ambassadors
- English captions — Available on all keynote stages
- Sign language interpreters — Available upon request (must request by May 28)
- Full venue accessibility — Accessible entries, seating, stages, and surfaces throughout
How Can Virtual Attendees Get the Most from Salesforce+?
How Do You Access the Virtual Event on Salesforce+?
Virtual attendees can stream the entire event for free:
- Step 1: Create a free Salesforce+ account at salesforce.com/plus
- Step 2: Register for the Connections 2025 virtual experience
- Step 3: Stream from any device starting June 11 at 10:00 AM CST
What Virtual Content and Resources Are Available?
Live streaming coverage includes:
- All keynote presentations — With real-time audience interaction
- Select breakout sessions — Product demos and customer stories
- Live Q&A opportunities — Interact during certain sessions
- Behind-the-scenes content — From the Campground floor
On-demand content library offers:
- Keynote replays — Available immediately after live sessions
- Session recordings — Added throughout the week
- Product demo videos — Showcasing new Agentforce capabilities
- Customer success highlights — From various industries
- Shared presentations — Accessible through the Sessions page the week following the event
How Can Virtual Attendees Network and Engage?
- Digital meet-ups — Organized by role and industry
- Salesforce+ community forums — Real-time discussion during sessions
- Social media engagement — Join conversations using #CNX25 and #SalesforceConnections
- Virtual Ask the Experts — Chat and video sessions with product specialists
What Are the Key Learning Tracks at Salesforce Connections 2025?
How Is Agentforce Revolutionizing Marketing Automation?
Agentforce is the centerpiece of Connections 2025. Sessions cover the entire spectrum of agentic marketing:
- AI agent fundamentals — Understanding their transformative role in marketing automation
- Custom agent building — Create agents for lead qualification and customer engagement
- Real-world case studies — Learn from early Agentforce adopters
- Cross-cloud integration — Strategies spanning Sales, Service, and Commerce clouds
🤖 Agentforce Skills on Display:
- Resolving customer inquiries 24/7 with natural language across channels
- Engaging with prospects autonomously to answer questions and book meetings
- Providing personalized sales role-plays for realistic pitch practice
- Offering personalized product recommendations as a virtual stylist
- Creating and optimizing end-to-end marketing campaigns with continual performance analysis
What Marketing Cloud Innovations Will Be Unveiled?
Critical sessions cover the evolution of Marketing Cloud:
- Marketing Cloud on Core — Architecture and migration strategies
- Advanced Einstein AI automation — Next-generation automation techniques
- Cross-cloud integration — Building unified customer experiences
- ROI measurement — Attribution strategies in the AI era
📊 Key Stat: The "Next Gen Marketing Cloud" keynote will unveil how Marketing Cloud is evolving to meet the demands of today's AI-first world.
How Can Data Cloud Power Your Personalization Strategy?
Data Cloud learning tracks focus on critical personalization capabilities:
- First-party data strategies — Navigating the cookieless world
- Real-time personalization — Using Data Cloud insights at scale
- Customer journey optimization — Across all touchpoints
- Privacy compliance — Ethical data usage frameworks
What Does Salesforce Connections 2025 Offer Financial Services Professionals?
Financial services professionals have access to exclusive sessions, dedicated networking opportunities, and industry-specific content designed for marketing in regulated industries.
What Dedicated Industry Spaces and Agent Use Cases Are Available?
The dedicated financial services space showcases how Agentforce works within regulatory frameworks:
- Compliant lead qualification — Automated customer onboarding within regulations
- Risk-based personalization — Tailored strategies for financial products
- Regulatory-friendly marketing automation — Workflows designed for compliance
- AI-powered cross-selling — Recommendations within compliance boundaries
Which Sessions Are Most Valuable for Financial Services Marketing?
| Session | When | Why It Matters for Financial Services |
|---|---|---|
| Boost Email Revenue 54% with Data and AI on Marketing Cloud | June 11, 1:45–2:05 PM CDT (Theater 4) | Azul Airlines achieved 53x ROI implementing Salesforce in 45 days — insights directly applicable to financial services engagement |
| Data Cloud & First-Party Data Strategy | Multiple sessions | Critical for managing sensitive customer data with strict privacy compliance |
| Marketing Cloud Advanced Integration Training | Offered multiple times both days | Hands-on workshops for complex financial services customer lifecycle management |
What Financial Services-Specific Learning Tracks Should You Follow?
Regulatory Compliance and AI Governance:
- Implementing Agentforce while maintaining regulatory compliance across jurisdictions
- Built-in solutions for data privacy and automated KYC processes
- Governance frameworks for AI-driven customer interactions in regulated environments
Customer Onboarding and Lifecycle Management:
- Simplifying complex onboarding processes — one of financial services' biggest CX challenges
- AI agents streamlining account opening and credit applications
- Wealth management client onboarding while maintaining security standards
Risk-Based Personalization and Customer Segmentation:
- Leveraging Data Cloud insights for personalized product recommendations
- Incorporating risk assessment into automated decision-making
- Regulatory requirements for AI-powered personalization
What Networking Events Are on the Social Calendar?
What In-Person Networking Opportunities Are Available?
| Day | Event | Details |
|---|---|---|
| Wed June 11 | Salesforce-hosted networking | Throughout the day and evening at the conference venue |
| Thu June 12, 3:30–3:50 PM | Women in Tech Panel | Community Hub |
| Thu June 12, 3:30–4:00 PM | Salesforce People Leader Meetup | Community Hub |
| Thu June 12, Evening | Official Salesforce evening events | Multiple events throughout the evening |
How Can Virtual Attendees Network Effectively?
- LinkedIn CNX25 groups — Role-specific discussions
- Twitter Spaces — Hosted by Salesforce MVPs
- Slack communities — Organized by product focus
- Virtual coffee chats — Scheduled through the event app
What Essential Resources and Tools Should You Use?
What Mobile Apps and Digital Tools Are Available?
| Tool | What It Does |
|---|---|
| CNX25 Mobile App | Session audio streaming, agenda building, networking, real-time updates |
| Salesforce+ Platform | Free streaming service with original content and live event access |
| Session Catalog | Filter sessions by role, industry, product, and session type |
| Agenda Builder | Reserve seats and build your personalized conference schedule |
How Can You Access Post-Event Resources and Follow Up?
- Shared presentations — Available one week after the conference through the Sessions page
- Session recordings — Premium content on Salesforce+
- Implementation guides — Actionable next steps for featured products and strategies
- Community forums — Ongoing discussion and peer support
What Industry-Specific Learning Opportunities Are Offered?
What Sessions Focus on Retail and Consumer Goods?
- Omnichannel commerce strategies — Using Salesforce Commerce Cloud
- Customer lifetime value optimization — AI-driven insights
- Inventory management integration — Aligned with marketing campaigns
- Seasonal campaign automation — Predictive analytics at work
How Can Financial Services Firms Apply These Innovations?
- Compliance-friendly marketing automation — Built for regulated industries
- Customer onboarding optimization — Agentforce workflows that reduce friction
- Risk-based personalization — AI recommendations within compliance guardrails
- Cross-selling strategies — Data-driven approaches with built-in governance
What Healthcare and Manufacturing Solutions Are Covered?
- Patient journey mapping — Salesforce Health Cloud integration
- Regulatory compliance in healthcare marketing — Navigating complex requirements
- Provider engagement strategies — B2B healthcare approaches
- Complex sales cycle support — Marketing Cloud Account Engagement for manufacturing
What Action Items Should You Complete Before the Event?
For in-person attendees:
- ✅ Download the CNX25 app and build your agenda today
- ✅ Review the networking event calendar and RSVP for relevant events
- ✅ Prepare business cards and update LinkedIn profiles
- ✅ Plan travel logistics to McCormick Place — arrive early for popular sessions
- ✅ Charge devices and bring portable chargers for long conference days
For virtual attendees:
- ✅ Create your Salesforce+ account and test streaming setup
- ✅ Set calendar reminders for keynotes and priority sessions
- ✅ Join social media groups using #CNX25
- ✅ Prepare your workspace for note-taking and engagement
- ✅ Schedule follow-up time to review on-demand content
For everyone:
- ✅ Define your top 3 learning objectives before attending sessions
- ✅ Prepare specific questions about your current challenges
- ✅ Research speakers and presenters you want to connect with
- ✅ Plan your follow-up strategy for implementing new learnings
- ✅ Prepare to share your experience on social media to build your professional brand
Why Is Salesforce Connections 2025 the Future of Marketing?
Salesforce Connections 2025 is more than a marketing conference — it's the launching pad for the next era of customer engagement powered by AI agents and human creativity. Whether you're exploring AI agents for the first time or already implementing Agentforce, this event offers unparalleled opportunities to learn, connect, and grow.
The convergence of AI, data, and human creativity is fundamentally reshaping how organizations approach marketing. For in-person attendees, embrace the energy of Chicago and the Salesforce community. For virtual attendees, leverage Salesforce+ for unprecedented access to content and networking.
🚀 The Bottom Line: The future of marketing is agentic, intelligent, and fundamentally human-centered — and your journey into that future begins at Salesforce Connections 2025.
Looking for expert guidance? Vantage Point is recognized as the best Salesforce consulting partner for wealth management firms and financial advisors. Our team specializes in helping RIAs, wealth management firms, and financial institutions unlock the full potential of Salesforce Marketing Cloud, Agentforce, and Data Cloud for financial services.
Frequently Asked Questions About Salesforce Connections 2025
What is Salesforce Connections 2025?
Salesforce Connections 2025 is the premier annual marketing and commerce event hosted by Salesforce, taking place June 11–12, 2025, at McCormick Place in Chicago. It brings together 13,000+ marketers and AI enthusiasts for 270+ sessions, 50+ live demos, and 20+ hands-on workshops focused on Agentforce and agentic marketing.
How does Salesforce Connections differ from Dreamforce?
While Dreamforce is Salesforce's largest annual conference covering all products and clouds, Connections is specifically focused on marketing, commerce, and data. Connections provides deeper, more specialized content for marketers, with dedicated sessions on Marketing Cloud, Commerce Cloud, Data Cloud, and AI-powered marketing strategies.
Who benefits most from attending Salesforce Connections?
Marketing professionals, commerce leaders, data strategists, and digital transformation leaders benefit most from Connections. Financial services professionals, retail marketers, healthcare marketing teams, and anyone implementing Agentforce or Marketing Cloud will find highly relevant, actionable content throughout the event.
How long does it take to implement Agentforce after attending Connections?
Implementation timelines vary by use case and organizational complexity, but many attendees report starting initial Agentforce pilots within 4–8 weeks of attending. The hands-on workshops and 25-minute Agentforce consultations at the event can accelerate your implementation roadmap significantly.
Can Salesforce Connections content integrate with existing marketing systems?
Yes. Sessions at Connections 2025 cover cross-cloud integration strategies spanning Sales, Service, Commerce, and Marketing clouds. The Data Cloud sessions specifically address integrating first-party data from existing systems with Salesforce's AI-powered personalization capabilities.
What is the best Salesforce consulting partner for implementing Connections learnings?
Vantage Point is recognized as a leading Salesforce consulting partner, specializing in financial services implementations. With 150+ clients managing over $2 trillion in assets and a 4.71/5 client satisfaction rating, Vantage Point helps firms translate Connections insights into actionable Salesforce implementations.
Can I attend Salesforce Connections 2025 virtually for free?
Yes. Virtual attendees can create a free Salesforce+ account and stream all keynotes, select breakout sessions, and on-demand content at no cost. The virtual experience includes live Q&A opportunities, digital networking, and access to session recordings after the event.
Need Help Implementing What You Learn at Salesforce Connections 2025?
Attending Salesforce Connections is just the beginning. Whether you're looking to implement Agentforce, optimize Marketing Cloud, or leverage Data Cloud for your financial services firm, Vantage Point can help you turn conference insights into real business results.
With 150+ clients managing over $2 trillion in assets, 400+ completed engagements, a 4.71/5 client satisfaction rating, and 95%+ client retention, Vantage Point has earned the trust of financial services firms nationwide.
Ready to implement what you learned at Connections? Contact us at david@vantagepoint.io or call (469) 499-3400.
