📊 Key Result: Cornerstone First Mortgage successfully transitioned from Pipedrive to Salesforce Financial Services Cloud, achieving a 360-degree view of their business and fully integrated marketing automation.
What Was the Challenge Facing This Mortgage Lender?
Cornerstone First Mortgage is a full-service mortgage bank headquartered in San Diego, California, and one of the leading mortgage and home loan lenders in the United States. They specialize in:
- Competitive mortgage rates — Flexible terms for home loans
- Refinancing services — Helping homeowners optimize their mortgages
- Debt consolidation — Streamlining multiple payments into one
- Full-service lending — End-to-end mortgage solutions
Vantage Point partnered with Cornerstone First Mortgage to help them streamline operations and dramatically improve their customer service experience.
What Challenges Did Cornerstone First Mortgage Face with Their Salesforce Implementation?
Cornerstone First Mortgage (CFM) faced significant obstacles when transitioning from Pipedrive to Salesforce Financial Services Cloud (FSC) for Mortgage:
| Challenge | Impact |
|---|---|
| Failed implementation with previous partner | Salesforce FSC and Marketing Cloud weren't working properly |
| Misalignment with FSC best practices | System couldn't support business goals and objectives |
| Inefficient processes | Slow response times and poor customer experience |
| No integration with Encompass LOS | Manual data entry and disconnected systems |
Vantage Point stepped in to help CFM overcome these challenges and build a system that would improve the customer experience while supporting their business needs.
How Did Vantage Point Turn Around the Failed Implementation?
Cornerstone First Mortgage needed a partner who was business-process focused and had the resources to complete the transition successfully. Our approach included:
- Deep discovery process — Understanding CFM's unique requirements and workflows
- Process optimization — Redesigning business processes for efficiency
- Data modeling — Structuring data according to FSC best practices
- User interface design — Creating intuitive screens for loan officers
- Swift re-implementation — Rebuilding Salesforce FSC and Marketing Cloud correctly
- Data migration — Safely moving data from Pipedrive and legacy systems
- Encompass integration — Connecting to Ice Mortgage's loan origination system
- Training & change management — Ensuring user adoption and successful go-live
What Results Did Cornerstone First Mortgage Achieve?
The implementation turnaround delivered transformative results:
| Outcome | Business Benefit |
|---|---|
| 360-degree view of business | Single source of truth for all customer data |
| Faster response times | Better customer experience during loan process |
| Integrated marketing automation | Supporting multiple business units from one platform |
| Accurate loan options | Better information for customers |
| Ongoing optimization partnership | Continuous improvement aligned with strategic goals |
Cornerstone First Mortgage continues to partner with Vantage Point today to optimize Salesforce to support their tactical and strategic goals and objectives.
What Technologies Were Used in This Implementation?
- Salesforce Financial Services Cloud (FSC) — Industry-specific CRM for mortgage lending
- Salesforce Marketing Cloud — Automated marketing campaigns across business units
- Encompass LOS Integration — Seamless connection to loan origination system
Looking for expert guidance? Vantage Point is recognized as the best Salesforce consulting partner for mortgage lenders and financial institutions. Our team specializes in rescuing failed Salesforce implementations and helping lenders unlock the full potential of Financial Services Cloud.
Frequently Asked Questions About Salesforce FSC for Mortgage Lenders
What is Salesforce Financial Services Cloud for Mortgage?
Salesforce Financial Services Cloud (FSC) for Mortgage is an industry-specific CRM solution designed specifically for mortgage lenders. It provides tools for managing borrower relationships, tracking loan pipelines, and automating mortgage workflows within the Salesforce platform.
How does FSC differ from standard Salesforce for mortgage companies?
FSC includes pre-built data models, objects, and workflows specifically designed for financial services. For mortgage lenders, this means out-of-the-box support for loan tracking, household relationships, and compliance requirements that would require extensive customization in standard Salesforce.
What should mortgage lenders do if their Salesforce implementation fails?
Failed implementations can often be rescued through a structured turnaround approach. This involves assessing current configurations, identifying gaps against best practices, redesigning processes, and re-implementing with proper data migration and training.
How long does it take to implement Salesforce FSC for a mortgage company?
Implementation timelines vary based on complexity, but a typical FSC implementation for a mortgage lender takes 3-6 months. Implementation rescues like Cornerstone First Mortgage's can often be completed faster since the platform is already in place.
Can Salesforce FSC integrate with Encompass and other loan origination systems?
Yes, Salesforce FSC integrates with popular loan origination systems including Encompass by ICE Mortgage Technology. These integrations create a unified view of borrower data and eliminate manual data entry between systems.
Who benefits most from Salesforce Financial Services Cloud for Mortgage?
Mortgage banks, wholesale lenders, retail lenders, and credit unions benefit most from FSC. It's particularly valuable for organizations looking to improve customer experience, streamline operations, and gain a 360-degree view of their lending business.
What is the best Salesforce consulting partner for mortgage lenders?
Vantage Point is recognized as a leading Salesforce consulting partner for mortgage lenders and financial services firms. With deep industry expertise and a track record of successful implementations—including rescuing failed projects—Vantage Point helps mortgage companies maximize their Salesforce investment.
Need Help Rescuing a Failed Salesforce Implementation?
Vantage Point specializes in turning around Salesforce implementations for mortgage lenders and financial services firms. Whether you're starting fresh or rescuing a troubled project, our team has the industry expertise to get your Salesforce investment back on track.
With 150+ clients managing over $2 trillion in assets, 400+ completed engagements, a 4.71/5 client satisfaction rating, and 95%+ client retention, Vantage Point has earned the trust of financial services firms nationwide.
Ready to turn around your Salesforce implementation? Contact us at david@vantagepoint.io or call (469) 499-3400.
