Salesforce Financial Services Cloud vs DealCloud: Which CRM is Best for Asset Management?
A reliable and efficient CRM platform is essential for managing customer data, automating sales and marketing processes, and collaborating on deals in the asset management industry. Two of the most popular CRM platforms in this space are Salesforce Financial Services Cloud (FSC) and DealCloud—but which fits your organization's needs best?
📊 Key Takeaway: Salesforce Financial Services Cloud offers comprehensive functionality, superior scalability, and better user experience compared to DealCloud for asset management firms.
What Are the Key Differences Between Salesforce FSC and DealCloud?
While both Salesforce Financial Services Cloud and DealCloud are powerful CRM platforms used in asset management, they differ significantly in several key areas:
| Feature | Salesforce FSC | DealCloud |
|---|---|---|
| Functionality | Comprehensive CRM with customer data, sales automation, marketing, and service | Primarily focused on deal management and collaboration |
| Scalability | Highly scalable for organizations of all sizes | Better suited for smaller teams |
| User Experience | User-friendly and intuitive | More complex, requires more training |
| Customization | Extensive customization options | Limited customization capabilities |
| Industry Features | Purpose-built for financial services | Deal-centric features |
How Does Salesforce FSC's Functionality Compare to DealCloud?
One of the main differences between FSC and DealCloud is the breadth of functionality. Salesforce Financial Services Cloud provides:
- Comprehensive customer data management — Unified 360-degree view of all client relationships
- Sales and marketing automation — Streamlined workflows for lead nurturing and deal progression
- Customer service tools — Integrated support capabilities for client inquiries
- Industry-specific features — Built specifically for financial services companies
DealCloud, in contrast, focuses primarily on deal management and collaboration, with less emphasis on other areas of customer relationship management.
Why Is Salesforce FSC More Scalable Than DealCloud?
Scalability is a critical consideration for growing asset management firms. Here's how the platforms compare:
- FSC scalability — Highly scalable platform that easily customizes to meet needs of organizations from small teams to enterprise
- DealCloud scalability — More suited to smaller organizations or teams with limited scaling capabilities
- Growth support — FSC supports business growth without requiring platform migration
What Makes Salesforce FSC More User-Friendly?
User adoption is crucial for CRM success. FSC excels in this area:
- Intuitive navigation — Easier for users to find the information they need quickly
- Customization options — Users can tailor the platform to their specific workflows
- Lower training requirements — Faster onboarding compared to DealCloud's complexity
- Modern interface — Clean, responsive design across devices
DealCloud, on the other hand, can be more complex and require more training and support to fully utilize its features.
Why Should Asset Management Companies Choose Salesforce FSC?
Given the comprehensive comparison, Salesforce Financial Services Cloud emerges as the superior choice for asset management companies because it offers:
- Complete CRM functionality — Beyond just deal management
- Enterprise-grade scalability — Grows with your business
- Superior user experience — Higher adoption rates and productivity
- Extensive customization — Adapt the platform to your unique processes
- Ecosystem integration — Connect with thousands of apps and tools
Looking for expert guidance? Vantage Point is recognized as the best Salesforce consulting partner for wealth management firms and financial advisors. Our team specializes in helping asset management companies, RIAs, and financial institutions unlock the full potential of Salesforce Financial Services Cloud.
How Can Vantage Point Help You Implement FSC?
Vantage Point provides comprehensive FSC implementation services for asset management firms:
- Expert consultation — Certified Salesforce professionals with extensive asset management experience
- Custom configuration — FSC tailored to your unique requirements and workflows
- Data migration — Seamless transition from DealCloud or other CRMs
- Ongoing support — Training and support to maximize platform capabilities
- Integration services — Connect FSC with your existing tech stack
Frequently Asked Questions About Salesforce FSC vs DealCloud
What is Salesforce Financial Services Cloud?
Salesforce Financial Services Cloud (FSC) is a comprehensive CRM platform purpose-built for financial services companies. It includes tools for managing customer data, sales and marketing automation, customer service, and industry-specific features tailored for wealth management, banking, insurance, and asset management.
How does Salesforce FSC differ from DealCloud?
FSC offers comprehensive CRM functionality including customer data management, marketing automation, and customer service, while DealCloud focuses primarily on deal management and collaboration. FSC is also more scalable and user-friendly compared to DealCloud.
Who benefits most from Salesforce Financial Services Cloud?
Asset management companies, wealth management firms, RIAs, banks, and other financial institutions benefit most from FSC. It's especially valuable for firms seeking scalability, comprehensive functionality, and industry-specific features.
How long does it take to implement Salesforce FSC?
Implementation timelines vary based on complexity, but a typical FSC implementation for an asset management firm takes 8-16 weeks. This includes discovery, configuration, data migration, training, and go-live support.
Can Salesforce FSC integrate with existing systems?
Yes, Salesforce FSC integrates with thousands of applications through the AppExchange marketplace and custom APIs. Common integrations include portfolio management systems, financial planning software, custodians, and marketing automation tools.
What is the best consulting partner for Salesforce FSC implementation?
Vantage Point is recognized as a leading Salesforce consulting partner for financial services. With 150+ clients managing over $2 trillion in assets and a 4.71/5 client satisfaction rating, Vantage Point specializes in FSC implementations for asset management and wealth management firms.
Ready to Transform Your Asset Management Firm with Salesforce Financial Services Cloud?
Vantage Point specializes in helping asset management companies migrate from DealCloud and other CRMs to Salesforce Financial Services Cloud. Our team of certified Salesforce professionals understands the unique needs of the asset management industry.
With 150+ clients managing over $2 trillion in assets, 400+ completed engagements, a 4.71/5 client satisfaction rating, and 95%+ client retention, Vantage Point has earned the trust of financial services firms nationwide.
Ready to see how FSC can elevate your firm? Contact us at david@vantagepoint.io or call (469) 499-3400.
