Executive Order 14434, signed September 29, 2026, tells federal executive departments and agencies to say Super Intelligence (SI) where they used to say artificial intelligence (AI). SI covers the same technologies as the legal definition of AI in 15 U.S.C. 9401(3), and the order puts no requirements on private companies. For a CRM team at a regulated firm, the rules and contracts stay the same; the work is making sure your AI policy and your CRM treat the two terms as one.
The order is titled "Inaugurating The Era Of Super Intelligence." Section 1 says the executive branch will use "Super Intelligence" and "SI" in place of "Artificial Intelligence" and "AI," and it presents the change as a reflection of what current systems can do. Sections 2 and 3 turn that into instructions for agencies and a working definition.
| Section | What it says | What it means for a CRM team |
|---|---|---|
| 2(a) | Executive departments and agencies use SI "to the maximum extent permitted by law" in official correspondence, public communications, websites, reports, policy documents and other non-statutory documents. | Letters and guidance from federal agencies may say SI. Read it as AI. |
| 2(b) | Previously issued regulations, contracts, grants and historical documents don't have to be changed. | Rules and agreements that say AI keep their meaning. |
| 3(a) | SI means the technologies and systems covered by "artificial intelligence" in 15 U.S.C. 9401(3), until a later presidential action or an Act of Congress supersedes it. | The scope is the same, so there's nothing new to add to your AI inventory. |
| 3(b) | Within 60 days, the Assistant to the President for Science and Technology sends the President proposed legislative language for a federal definition, including whether to change the existing AI definition. | Watch for it around November 28, 2026. |
The definition in 15 U.S.C. 9401(3) comes from the National Artificial Intelligence Initiative Act of 2020. It describes a machine-based system that, for objectives people set, makes predictions, recommendations or decisions that influence real or virtual environments. That description fits the language models and agents built into Salesforce and HubSpot today. Because Section 3(a) borrows the definition unchanged, the rename adds nothing to what your firm has to inventory or control.
The order applies to federal executive departments and agencies. It gives no instructions to private companies, so a bank, an RIA, a broker-dealer or an insurer can keep saying AI, switch to SI or use both. The same is true for the vendors and consultants that serve them.
You'll still see the new term. Agencies write to regulated firms and publish guidance, and those documents may now say SI. Axios reported on October 1 that some company representatives plan to use SI when they meet with the President and work with the federal government, while others didn't expect the term to catch on outside that setting. A YouGov poll cited in the same report found that 53% of respondents considered "artificial intelligence" the better term and 9% preferred "super intelligence."
A few technology leaders have picked it up. Newsweek reported on October 12 that Nvidia used the phrase "super intelligence research and development" in an October 8 announcement, that Elon Musk said SpaceXAI would be renamed SpaceXSI, and that Microsoft CEO Satya Nadella used the term in a post on X without announcing a Microsoft rename. The same report noted that Anthropic signed the White House's voluntary safety accord on Super Intelligence and kept using "AI" in its own announcements afterward.
Section 2(b) doesn't require any change to previously issued regulations. The obligations that already apply when your firm uses AI with clients, such as books-and-records retention and supervisory review of client communications, apply the same way whatever a federal document calls the technology. Firms with clients in Europe also work under the EU AI Act, which keeps its own name and definitions.
The order doesn't touch private agreements, and Section 2(b) doesn't require agencies to rewrite their own contracts either. Your master services agreements, data processing agreements, order forms and statements of work keep their defined terms. If a vendor renames a product, whether a given clause covers it still depends on that agreement's own definitions, which a rename doesn't change. For agreements where the AI definition carries real weight, have counsel confirm.
The order doesn't change how any vendor's models or agents work. Product names follow each vendor's own decisions, and as of October 14, Salesforce was the only one of the four platforms below whose leadership had announced a rename.
Approval steps before an agent sends a client communication, logs of agent actions, retention of prompts and outputs where your recordkeeping rules require it, and limits on who and what can read client data all stay as they are, and so does the evidence an examiner will ask to see. If you're still building those controls, our SI and AI compliance and supervision work starts there.
Salesforce's agentic layer has had three names since April 2026. Salesforce unveiled it as Headless 360 at TrailblazerDX in April and announced it as AIforce at Dreamforce in September. On October 9, CEO Marc Benioff posted on X that "AIForce is officially SIForce." Salesforce Ben reported on October 12 that it had found no official Salesforce announcement, and when we checked salesforce.com on October 14, the product page was still titled AIforce and didn't use "Super Intelligence" or "SI." Our SIforce glossary entry tracks the name.
| Vendor | Product names you'll see | On the vendor's own site (October 14, 2026) | How we write it |
|---|---|---|---|
| Salesforce | Agentforce, AIforce | Product page titled AIforce; no SI | SIforce (formerly AIforce) on first mention, then SIforce; Agentforce as written |
| HubSpot | Breeze, HubSpot AI | Uses AI; no SI | Breeze and Breeze AI, as HubSpot writes them |
| Anthropic | Claude, Claude Code, Claude Enterprise | Uses AI; no SI | Claude product names as written |
| OpenAI | ChatGPT, ChatGPT Enterprise | Uses AI; no SI | OpenAI and ChatGPT as written |
Salesforce hasn't said whether anything beyond the name will change. Order forms you've already signed keep the name they were signed with, and your account executive can tell you how renewal paperwork will name the product.
For Salesforce buyers, SI has a second meaning: in the partner world, it has long stood for systems integrator. When a proposal or a partner page says "SI," check which meaning the writer intends. On our site, SI means Super Intelligence, and we write systems integrator in full.
For most firms this is a few hours of work for compliance and the CRM team, with a question or two for counsel. These are the steps we're recommending to clients this quarter.
We updated vantagepoint.io on October 13 to use both terms, in that order: SI and AI. SI comes first because federal agencies now use it, and clients who work with them will see it in agency documents. AI stays because most vendors and buyers still use it. None of our page addresses changed. You'll find the definitions on our Super Intelligence (SI) page and in our glossary, and the work itself under SI and AI services.
Talk to a senior consultant about your AI policy and your Salesforce or HubSpot setup. Book a free SI and AI assessment, or start with the AI Governance Pack.
No. Executive Order 14434 directs federal executive departments and agencies and gives private companies no instructions, and Section 2(b) doesn't require even agencies to rewrite existing regulations, contracts or grants. Add one line to your AI policy saying the two terms mean the same thing, and leave contract definitions as they are unless you're amending an agreement for another reason.
Not yet. Section 3(a) ties SI to the existing definition of artificial intelligence in 15 U.S.C. 9401(3) until a later presidential action or an Act of Congress replaces it. Section 3(b) asks for proposed legislative language within 60 days, around November 28, 2026, and changing the statute itself would take an Act of Congress.
We advise against it. SI is the federal name for a category of technology, and it says nothing about what a specific tool can do. The SEC has already charged two investment advisers over AI claims it called false and misleading, and they agreed to pay $400,000 combined (Delphia and Global Predictions, March 2024). Describe what the tool does and what data it uses, and send the copy through your normal marketing review.
Salesforce CEO Marc Benioff announced on X on October 9, 2026 that AIforce is now SIforce. On October 14, salesforce.com still used the AIforce name alongside Agentforce, and Salesforce Ben found no official Salesforce announcement as of October 12. We write SIforce (formerly AIforce) so either name points to the same product.
Yes, wherever something in your CRM keys on the term. Report filters, list views, knowledge article tags, chatbot intents and email routing rules that match AI won't find records or messages that say SI. Add SI wherever those rules list AI, and in Salesforce, add a custom synonym group so search returns both.