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Wealth Management


Comprehensive financial and wealth planning, investing, and family office services, delivered with compassion.

Since 1969

Values-driven wealth management

Bailard was founded in 1969 on the key principle of helping individuals manage their wealth. More than 55 years later, our mission remains the same.

Our satisfaction and drive comes from helping individuals, families, foundations, and endowments as they navigate the complex landscapes of modern life and their goals, and where those meet their finances. Our longstanding independence and broad employee ownership mean we are able to act in accordance with our clients’ and our firm’s values, and do what is best for our clients.

We find that understanding your values and goals serves as a strong basis to forming and building longstanding relationships with clients. We believe that our 99% client retention rate and our long-lasting client relationships, many of which have endured for decades or extend to multiple generations of families, are testaments to our high level of personal service and robust wealth management offering.1

Who we serve

Client-focused

Our clients range from C-suite executives, doctors, small business owners, founders and CEOs of Fortune 100 companies, and multiple generations of families, to those navigating sudden wealth or experiencing an IPO.

Executives & Equity CompensationBusiness OwnersMultigenerational FamiliesSudden Wealth & Liquidity EventsPhysicians & ProfessionalsFoundations & Endowments

A dedicated team

Each wealth management client has a dedicated team including an Investment Counselor, who compassionately helps guide clients’ life complexities with their finances and goals.

Direct access

Our Investment Counselors still believe in making house calls, and we proudly provide direct access to our investment teams.

The one call

Our goal is to be the “one call” our clients need to make to get things done.

Tailored to you

Our clients may utilize some or all of what we offer; we aim to tailor our service to help each client achieve and exceed their goals.

Woman smiling during a conversation in a bright office

Our services

Comprehensive & customized services

Each relationship starts with understanding what matters to you. Choose a service to see how we help.

The Power of Planning

The core of our comprehensive approach is understanding what matters to you. We ask about your current and desired future lifestyle, and what you hope to accomplish both now and later in life, and together, we create a blueprint.

We review all assets, expenses, trust documents, and any additional documentation to best understand your current financial landscape and to prepare for your future goals. While your present goals are important, we also recognize they are not static. Regular communication helps ensure your financial strategy is in synch with life changes as they arise and what you hope to achieve in the long term.

How we help

Financial Planning

A well-crafted and dynamic financial plan connects your wealth to your values and goals, providing comfort that you can achieve your objectives.

Social Security Analysis

Social Security can provide helpful income streams during retirement. We evaluate Social Security options and provide enrollment assistance.

Tax Management²

We provide proactive income tax planning and tax bracket management, coordination with outside tax counsel and review of tax returns, and ongoing tax-loss harvesting.

Equity Compensation Analysis

When company stock or stock options are part of your compensation package, we help you understand what you own, what it’s worth, and how it impacts 10b5-1 plans, tax management, and diversification.

Retirement Strategies

Together, we’ll devise funding and liquidation strategies to maintain quality of life through retirement, yet also account for legacy, wealth transition, or charitable planning.

Insurance Review

We help you manage and mitigate risk exposure through a comprehensive insurance analysis, including pre-retirement health care planning and Medicare options evaluation.

Concentrated Stock

We help manage stock concentration by thoughtfully planning a strategy to sell and diversify your wealth in a tax-efficient manner.

Education Planning

We help create higher education funding strategies for smoother planning and less stress when the time comes.

Member of Bailard’s wealth management team

Partnering through life’s changes

It’s an honor to partner with clients in good and difficult times, to be proactive, to help with complex issues, and most importantly, to be that empathic ear while providing a solution. We really strive to be the ‘only call’ a client must make. We can take care of things from there.

Dave Jones, JD, LLM, CFP®SVP, Director of Estate Strategy

Through life’s ups and downs, our tenured and award-winning team is here for you.

By the numbers

Relationships that last

1969
Founded, and independent ever since, so that we can best serve our clients
99%1
Client retention rate for Bailard Wealth Management
For the five years ending December 31, 2025
$8.4B
in assets under management
As of June 30, 2026
Top 1004
Barron’s Top 100 RIA Firms for 2025
Announced September 2025. There was no cost to enter. See disclosures below.

How we work

Questions, answered

What working with Bailard Wealth Management looks like, in our own words.

Ask us anything

Schedule a conversation

Ready to talk, or have questions?

It’s been said that every journey begins with the first step, and wealth management is no different. At Bailard, our clients may utilize some or all of what we offer; we aim to provide wealth management tailored just for you. We look forward to hearing from you.

Headshot of Ryan Cole, CFP®, CTS™

Your contact

Ryan Cole, CFP®, CTS™

Senior Vice President, Wealth Management

Contact us

Important disclosures

  1. 1 Bailard’s wealth management client retention rate for the five years ending December 31, 2025 was 99%. This number does not include terminations due to estate distributions, depleted accounts, and accounts terminated by Bailard.
  2. 2 Neither Bailard nor any employee of Bailard can give tax or legal advice. Please consult your tax or legal professional for such advice.
  3. 3 Real estate strategies are not appropriate for all investors.
  4. 4 About the Barron’s Top 100 RIA Firms for 2025: Barron’s Top 100 RIA Firms was released by Barron’s each year in September. This 9th annual ranking of independent advisory companies is based on assets managed by the firms, technology spending, staff diversity, succession planning and other metrics. Advisors who wish to be ranked fill out a 102-question survey; Barron’s then verifies that data and applies its rankings formula to generate a ranking. The formula features three major categories of calculations—Assets, Revenue, Quality of practice—with multiple sub-calculations in each. Bailard ranked #92 out of 100 on the 2025 list; #88 in 2024; #99 in 2023 list; and #98 in 2021. Each year the award was announced in September. This award does not evaluate the quality of services provided to clients and is not indicative of the practice’s future performance. There was no fee to enter.

Past performance is no indication of future results. All investments involve a risk of loss. There are risks involved in investing, including the risk of loss and the risk that the market value of your investments will fluctuate as the stock, bond, and real estate markets fluctuate. U.S. equity strategies are subject to style, size, and sector risks, for example the securities of technology-dependent companies tend to be substantially more volatile than the rest of the market. International and emerging market equities are subject to increased risks due to economic or political instability, differences in accounting principles, and fluctuating exchange rates, with heightened risks for emerging markets. Fixed income risks include but are not limited to interest rate, issuer, inflation, credit and liquidity risks. Real estate risks include fluctuations in supply and demand, inexact valuations, and illiquidity. An investor may lose all or a substantial portion of the investment.

These represent some, but not all, of the potential risks related to the investment areas noted; additional information is available in Bailard, Inc.’s Form ADV Part 2A. There can be no assurance that any Bailard strategy will achieve its investment or performance objectives. Bailard can give no assurances that they will achieve their investment objectives. Exchange traded funds (ETFs) incur management fees and expenses that will be in addition to Bailard’s management fees. The price at which an ETF trades on the exchange may sometimes differ significantly from its net asset value.

Important Notice: Bailard does not conduct business over social media or social messaging platforms. If you receive information regarding an investment opportunity purporting to be offered by or affiliated with Bailard through one of these platforms, such as WhatsApp, you should be aware that this is a scam. Please contact info@bailard.com if you have any questions.