POC note: this searches bailard.com today. In the build it becomes HubSpot site search across pages, insights and the document library.
For individuals, families and nonprofits
Comprehensive financial and wealth planning, investing, and family office services, delivered with compassion.
Since 1969
Bailard was founded in 1969 on the key principle of helping individuals manage their wealth. More than 55 years later, our mission remains the same.
Our satisfaction and drive comes from helping individuals, families, foundations, and endowments as they navigate the complex landscapes of modern life and their goals, and where those meet their finances. Our longstanding independence and broad employee ownership mean we are able to act in accordance with our clients’ and our firm’s values, and do what is best for our clients.
We find that understanding your values and goals serves as a strong basis to forming and building longstanding relationships with clients. We believe that our 99% client retention rate and our long-lasting client relationships, many of which have endured for decades or extend to multiple generations of families, are testaments to our high level of personal service and robust wealth management offering.1
Who we serve
Our clients range from C-suite executives, doctors, small business owners, founders and CEOs of Fortune 100 companies, and multiple generations of families, to those navigating sudden wealth or experiencing an IPO.
Each wealth management client has a dedicated team including an Investment Counselor, who compassionately helps guide clients’ life complexities with their finances and goals.
Our Investment Counselors still believe in making house calls, and we proudly provide direct access to our investment teams.
Our goal is to be the “one call” our clients need to make to get things done.
Our clients may utilize some or all of what we offer; we aim to tailor our service to help each client achieve and exceed their goals.

Our services
Each relationship starts with understanding what matters to you. Choose a service to see how we help.
The core of our comprehensive approach is understanding what matters to you. We ask about your current and desired future lifestyle, and what you hope to accomplish both now and later in life, and together, we create a blueprint.
We review all assets, expenses, trust documents, and any additional documentation to best understand your current financial landscape and to prepare for your future goals. While your present goals are important, we also recognize they are not static. Regular communication helps ensure your financial strategy is in synch with life changes as they arise and what you hope to achieve in the long term.
A well-crafted and dynamic financial plan connects your wealth to your values and goals, providing comfort that you can achieve your objectives.
Social Security can provide helpful income streams during retirement. We evaluate Social Security options and provide enrollment assistance.
We provide proactive income tax planning and tax bracket management, coordination with outside tax counsel and review of tax returns, and ongoing tax-loss harvesting.
When company stock or stock options are part of your compensation package, we help you understand what you own, what it’s worth, and how it impacts 10b5-1 plans, tax management, and diversification.
Together, we’ll devise funding and liquidation strategies to maintain quality of life through retirement, yet also account for legacy, wealth transition, or charitable planning.
We help you manage and mitigate risk exposure through a comprehensive insurance analysis, including pre-retirement health care planning and Medicare options evaluation.
We help manage stock concentration by thoughtfully planning a strategy to sell and diversify your wealth in a tax-efficient manner.
We help create higher education funding strategies for smoother planning and less stress when the time comes.
Bailard’s investment philosophy is driven by an active, transparent, time-tested approach. Broadly, we focus on blending growth of your assets with downside protection and creating a multi-asset class portfolio best suited to you and your needs.
Investment portfolios are personalized with a diverse mix of asset classes consistent with your future financial objectives and centered around your comfort with risk. When you work with Bailard, you will gain access to the brightest ideas of our tenured team of in-house research experts, and to our many proprietary investment strategies, specifically designed to balance and complement each other in a diversified portfolio.
We carefully construct diversified portfolios composed of asset classes that have low correlations with one another with the intention of enhancing return and reducing volatility.
Our clients’ portfolios are diversified across asset classes as well as within each asset area.
A range of domestic equity strategies across styles, sectors, and market capitalization, plus a broad range of international investment opportunities.
Our flagship private equity real estate strategy is designed to provide income and appreciation, with low correlation to the equity market.
Robust sustainable and responsible investment strategies across various asset classes, plus impact investing that aims to have a positive impact on society and the planet.
We review each of your existing holdings and take the time to transition your portfolio in a tax-efficient and sensible manner.
At Bailard, we strive to align our clients’ values with their investment portfolios. We believe our clients can achieve their financial goals while driving positive social and environmental impact.
Our intention is to build portfolios that perform better than the benchmark on sustainable and responsible investing metrics and that avoid companies with egregious patterns of corporate behavior.
We utilize sustainable and responsible analysis to mitigate risks while pursuing investing opportunities in the companies performing well, or providing solutions, in these areas.
Our equity and investment-grade fixed income portfolios filter out private prisons, alcohol, tobacco, gambling, adult entertainment, and weapons. Certain strategies are also extraction- and fossil fuel-free.
Impact investing strategies aim to have a positive impact on society and the planet while providing a return on capital.
Bailard directly, as well as with our stakeholder partners, engages with portfolio companies on social and environmental issues.
Founded on over five decades of wealth management experience, Bailard’s Family Office Services is designed to help high-net-worth individuals and families make active choices about their wealth and impact.
Guided by your priorities, we lead you through the soft and technical aspects of multi-generational wealth, liquidity events, philanthropy, and more. We are dedicated to working with you and your family to achieve long-term success and stability.
We work with you to develop family dialogue about shared values and purpose, for example through family meetings and retreats, for your wealth for generations to come.
We help you streamline the complex and technical aspects of wealth transfer and business succession planning, and maintain the trusts and entities you create.
We facilitate conversations about the long-term objectives for the wealth and help the next generation understand their role.
We help you identify your philanthropic mission and develop giving strategies for measurable impact and meaningful family involvement.
Our in-house real estate investment professionals can provide consultation on outside commercial real estate exposure and management.
We help you understand what you own, what it’s worth, and how to exercise your plans in alignment with your broader estate and wealth strategies.
Nonprofit institutions must overcome the complexity of today’s environment, and Bailard proudly advises investment committees in pursuit of achieving their missions. Together, we create a prudent investment policy statement aligned with the unique income and liquidity needs of your organization.
We believe in frequent in-person meetings to discuss asset allocation and performance, quarterly investment presentations to your Board, and managing your account with a broad team of investment researchers across all asset classes.
We can help with the development and implementation of Investment Policy Statements, or review your current one, while offering best practices based on our experience.
For clients with specific spending needs, we carefully select an asset mix which, based on our scenario analysis, is projected to deliver the desired return over time.
We partner with your board and finance committee to align the portfolio with the mission and strategic goals of the organization.
We can work with your donors to help facilitate cash or concentrated stock donations.
We can create educational events for our nonprofits’ Board, Committees, or organization members.
We offer competitive fees. We do not receive commissions, markups, or other fees. We do not offer any services that would require additional compensation.

Partnering through life’s changes
“It’s an honor to partner with clients in good and difficult times, to be proactive, to help with complex issues, and most importantly, to be that empathic ear while providing a solution. We really strive to be the ‘only call’ a client must make. We can take care of things from there.
Through life’s ups and downs, our tenured and award-winning team is here for you.
By the numbers
Team spotlight
Each wealth management client has a dedicated team, including an Investment Counselor.
Michael J. Faust, CFAPresident, Wealth Management
Blaine Townsend, CIMC®, CIMA®Executive Vice President / Director, Sustainable, Responsible and Impact Investing
Kimberly Aquino, CFP®Senior Vice President / Director of Operations, Wealth Management / Investment Counselor
Donna T. Castillo, FPQP®, CRPC™Senior Client Associate
How we work
What working with Bailard Wealth Management looks like, in our own words.
Ask us anythingOur clients range from C-suite executives, doctors, small business owners, founders and CEOs of Fortune 100 companies, and multiple generations of families, to those navigating sudden wealth or experiencing an IPO. We also proudly serve many foundations and endowments.
Each wealth management client has a dedicated team including an Investment Counselor, who compassionately helps guide clients’ life complexities with their finances and goals. Our Investment Counselors still believe in making house calls, and we proudly provide direct access to our investment teams.
Yes. Our clients may utilize some or all of what we offer; we aim to tailor our service to help each client achieve and exceed their goals.
Neither Bailard nor any employee of Bailard can give tax or legal advice. Please consult your tax or legal professional for such advice. We do provide proactive income tax planning and tax bracket management, coordination with outside tax counsel and review of tax returns, and ongoing tax-loss harvesting.
Bailard’s wealth management client retention rate for the five years ending December 31, 2025 was 99%.1 Many of our client relationships have endured for decades or extend to multiple generations of families.
News & insights

Bailard names Simon Smundak, CFA, as Senior Vice President, Private Markets & Solutions, deepening its UHNW advisory bench.
Read the release (opens in a new tab)
Bailard earns its sixth consecutive appearance on the San Francisco Business Times’ list of Top Bay Area Corporate Philanthropists.
Read more (opens in a new tab)Bailard’s Q2 2026 newsletter covers the drivers behind the semiconductor rally, plus strategies for concentrated stock and estate planning across borders.
Read the newsletter (opens in a new tab)Schedule a conversation
It’s been said that every journey begins with the first step, and wealth management is no different. At Bailard, our clients may utilize some or all of what we offer; we aim to provide wealth management tailored just for you. We look forward to hearing from you.

Past performance is no indication of future results. All investments involve a risk of loss. There are risks involved in investing, including the risk of loss and the risk that the market value of your investments will fluctuate as the stock, bond, and real estate markets fluctuate. U.S. equity strategies are subject to style, size, and sector risks, for example the securities of technology-dependent companies tend to be substantially more volatile than the rest of the market. International and emerging market equities are subject to increased risks due to economic or political instability, differences in accounting principles, and fluctuating exchange rates, with heightened risks for emerging markets. Fixed income risks include but are not limited to interest rate, issuer, inflation, credit and liquidity risks. Real estate risks include fluctuations in supply and demand, inexact valuations, and illiquidity. An investor may lose all or a substantial portion of the investment.
These represent some, but not all, of the potential risks related to the investment areas noted; additional information is available in Bailard, Inc.’s Form ADV Part 2A. There can be no assurance that any Bailard strategy will achieve its investment or performance objectives. Bailard can give no assurances that they will achieve their investment objectives. Exchange traded funds (ETFs) incur management fees and expenses that will be in addition to Bailard’s management fees. The price at which an ETF trades on the exchange may sometimes differ significantly from its net asset value.