If you've visited appexchange.salesforce.com recently, you may have noticed something different. The page now reads "AgentExchange" — and the tagline says it all: "Agents, apps, and tools for Salesforce & Slack."
This isn't just a cosmetic rebrand. Salesforce has fundamentally repositioned its enterprise app marketplace around agentic AI, unifying AppExchange, Slack Marketplace, and the Agentforce ecosystem into a single discovery and procurement platform. The move signals that Salesforce sees autonomous AI agents — not just apps — as the future of how businesses extend their CRM.
For admins, developers, and business leaders, this shift changes how you discover, evaluate, and implement solutions. In this guide, we'll break down exactly what changed, what stayed the same, what the new Agentforce-native categories mean, and how to navigate the expanded marketplace landscape.
Explore the marketplace: Visit AgentExchange | Browse Agentforce Solutions
Salesforce officially launched AgentExchange on March 4, 2025, announced via press release from its San Francisco headquarters. Brian Landsman, EVP & GM of Global Business Development and Partnerships at Salesforce, framed it as a generational evolution:
"Twenty years ago, we pioneered the concept of an app marketplace with AppExchange, and we've been number one ever since. Now, we are evolving the marketplace for the agentic era."
Then, at TrailblazerDX (TDX) 2026 in April 2026, Salesforce completed the vision: AppExchange, Slack Marketplace, and the Agentforce ecosystem were officially unified into a single, refreshed AgentExchange platform — backed by a new $50 million AgentExchange Builders Initiative to help ISV partners build and monetize AI solutions.
This isn't just a name change — it's Salesforce's clearest declaration yet that the company is repositioning everything around agentic AI and the concept of digital labor.
Salesforce estimates the digital labor market at $6 trillion and sees Agentforce as its platform for capturing that opportunity. By renaming and restructuring the marketplace, Salesforce is telling customers, partners, and developers: The future isn't about installing apps. It's about deploying agents.
The most significant structural change is the unification of three previously separate marketplaces:
| Before | After |
|---|---|
| Salesforce AppExchange (apps, integrations) | AgentExchange — one unified platform |
| Slack Marketplace (Slack apps, bots) | Integrated into AgentExchange |
| Agentforce Ecosystem (agents, skills) | Integrated into AgentExchange |
The combined numbers are staggering:
AgentExchange introduces four new types of agentic components that partners and developers can build, list, and monetize:
| Component | What It Does | Example |
|---|---|---|
| Actions | Expand agent capabilities with integrations (Apex, Flows, APIs, prompts) | DocuSign: Generate agreements, route for signatures, track status |
| Prompt Templates | Pre-written, reusable prompts for consistent agent interactions | Customer onboarding scripts that guide agents through qualification |
| Topics | Group actions and instructions around a single task with guardrails | "Order Management" topic bundles cancel, modify, and track actions |
| Agent Templates | Complete, pre-built agents combining multiple topics and actions | Service agent template with case management, escalation, and resolution |
Gone are the days of keyword-only search. AgentExchange now features semantic search powered by Data 360 (formerly Data Cloud) that matches customers to solutions based on business intent, not just search terms.
Coming in Fall 2026: Conversational search will let customers ask follow-up questions to refine results and compare solutions side-by-side with intelligent recommendations.
This is a game-changer for developers: AgentExchange is now embedded directly inside Agentforce Builder. When you're building a service agent, the marketplace automatically surfaces relevant knowledge connectors, case management tools, and sentiment analysis capabilities — no need to leave your development environment.
The new AgentExchange Go-to-Market App enables:
Salesforce is backing the new marketplace with a $50 million commitment to help ISV partners succeed, combining capital, technical guidance, Slack resources, and go-to-market programs.
If you're worried about disruption to your existing AppExchange investments, here's the good news — continuity is a core design principle:
The marketplace evolution is additive — you're gaining new categories and capabilities, not losing anything.
Over 200 partners launched with AgentExchange. Here are some of the most notable Agentforce-native solutions available today:
With HubSpot also investing heavily in its marketplace (including Breeze AI integrations), businesses running multi-platform CRM environments need to understand the landscape:
| Feature | Salesforce AgentExchange | HubSpot Marketplace | Slack Marketplace |
|---|---|---|---|
| Total solutions | 10,000+ apps + 1,000+ agents | 1,000+ apps and integrations | 2,600+ apps (now unified into AgentExchange) |
| AI focus | Agentforce-native agents, actions, topics, templates | Breeze AI agents for marketing, sales, service | Slackbot + AI bots for collaboration |
| Search technology | Semantic search (Data 360) + conversational discovery | Keyword + category-based | Slackbot natural language recommendations (Fall 2026) |
| Target market | Enterprise + mid-market | SMB + mid-market + growing enterprise | Teams using Slack (all sizes) |
| Agent components | 4 types (Actions, Topics, Prompts, Agent Templates) | Breeze AI workflows and agents | Slack actions, bots, integrations |
| Procurement | Private offers, unified billing, automated provisioning | Standard marketplace checkout | Unified through AgentExchange |
| Security review | Enterprise-grade security review process | Standard marketplace review | Covered under Salesforce's process |
Key insight: Salesforce now owns both AgentExchange and Slack Marketplace, creating the largest unified enterprise marketplace for AI-powered solutions. HubSpot's Breeze Marketplace is smaller but optimized for speed-to-value and accessibility, making it ideal for businesses prioritizing fast implementation.
Yes. Salesforce launched AgentExchange on March 4, 2025, as an evolution of AppExchange. As of April 2026, AppExchange, Slack Marketplace, and the Agentforce ecosystem have been fully unified into a single AgentExchange platform. The URL appexchange.salesforce.com now redirects to the unified marketplace.
AgentExchange is Salesforce's unified marketplace for discovering, buying, and deploying trusted AI agents, apps, integrations, and tools across both Salesforce and Slack. It combines over 10,000 Salesforce apps, 1,000+ pre-built agents, and 2,600+ Slack apps in one platform.
The marketplace has been rebranded and expanded. Key changes include: new Agentforce-native categories (Actions, Topics, Prompt Templates, Agent Templates), semantic search powered by Data 360, in-flow discovery inside Agentforce Builder, unified procurement with private offers, and a $50M ISV investment initiative.
Agentforce-native apps are solutions built specifically to work with Salesforce's Agentforce platform. They include reusable components — actions, topics, prompt templates, and agent templates — that extend what AI agents can do. Examples include DocuSign for automated agreement workflows and Box for unstructured data extraction.
Yes. All existing AppExchange apps, reviews, installs, and listings have been preserved within the new AgentExchange. The URL appexchange.salesforce.com still works and directs you to the unified platform. Nothing has been lost — the marketplace has only expanded.
Visit appexchange.salesforce.com/explore/agentforce to browse the dedicated Agentforce category. You can also use the semantic search feature to describe your use case and discover relevant agent-native solutions. Inside Agentforce Builder, relevant marketplace solutions are surfaced automatically based on what you're building.
Nothing changes for your currently installed apps. They continue to function as before. However, many AppExchange partners are releasing Agentforce-native extensions — check your installed apps' listings to see if new agent capabilities are available.
The rebrand from AppExchange to AgentExchange isn't just a marketing exercise. It's the clearest signal yet that Salesforce is repositioning its entire ecosystem around autonomous AI agents and digital labor. With 10,000+ apps, 1,000+ agents, and 2,600+ Slack integrations now unified in a single marketplace — plus $50 million in ISV investment — the scale of this shift is unprecedented.
For businesses already on Salesforce, the question isn't whether to pay attention to AgentExchange — it's how quickly you can start leveraging it. The organizations that move early to evaluate Agentforce-native solutions, rethink their app strategy, and prepare their teams for agentic AI will have a significant competitive advantage.
Ready to navigate the new AgentExchange? Vantage Point helps organizations discover, evaluate, and implement the right solutions across Salesforce, HubSpot, and Slack. Whether you're exploring Agentforce-native apps for the first time or optimizing an existing multi-platform CRM ecosystem, our dual-platform expertise ensures you make the right choices.
👉 Book a marketplace assessment with Vantage Point to get expert guidance on your AgentExchange strategy.
Vantage Point is a certified Salesforce and HubSpot partner specializing in CRM implementation, MuleSoft integration, Data Cloud strategy, and AI-powered automation. As both a Salesforce and HubSpot partner, Vantage Point is uniquely positioned to help businesses navigate the expanding marketplace landscape — from AgentExchange to HubSpot Marketplace — and find the right solutions for every part of their tech stack. Learn more at vantagepoint.io.