Quick answer: AgentExchange is Salesforce's trusted marketplace and community for Agentforce — the place to discover, evaluate, and install AI agents and agent building blocks from Salesforce partners. Launched in March 2025, per Salesforce's announcement, it extends the AppExchange model into the AI agent era: instead of just apps, buyers find prebuilt agents plus the components that assemble them — actions, topics, and templates — with partner listings subject to Salesforce's security review. For buyers, the opportunity is speed; the discipline required is the same as any install that touches CRM data: evaluate security, data access, and pricing before you deploy.
Per Salesforce's March 2025 announcement, AgentExchange is "the trusted marketplace and community for Agentforce," built into Salesforce and launched with hundreds of partners. If AppExchange has been the answer to "don't build that app, someone already has," AgentExchange applies the same logic to AI agents: rather than designing every agent behavior from a blank page, teams can start from components that partners have already built, tested, and put through review.
Two things distinguish it from a generic AI tool directory:
The three names get tangled, so here is the clean separation:
A practical way to think about it: AppExchange answered "what apps should we add to Salesforce?" AgentExchange answers "what work should we delegate to agents in Salesforce — and what building blocks get us there fastest?" Understanding what agents cost to run is part of the same decision; our guide to Agentforce pricing and Flex Credits covers the consumption model in detail.
Listings go beyond finished agents. The component types matter, because they determine how much assembly your team does:
| Listing type | What it is | When it fits |
|---|---|---|
| Agents | Complete, ready-to-deploy AI agents for a function or industry | You want a working agent for a common use case with minimal build effort |
| Agent templates | Packaged starting points bundling topics, actions, and instructions | You want a proven skeleton but expect to customize behavior in Agent Builder |
| Actions | Individual tasks an agent can perform — integrations, flows, API calls | Your agent design is solid but needs a specific capability, like updating an external system |
| Topics | Groupings of actions and instructions that define how an agent handles a job, within guardrails | You are composing your own agent and want vetted behavior modules |
| Prompt templates | Prebuilt prompts for consistent, reusable agent and assistant interactions | You want standardized language and structure without writing prompts from scratch |
Because the catalog evolves quickly, verify current listing types and categories on agentexchange.salesforce.com when you begin evaluating.
Marketplace vetting is a floor, not a substitute for your own diligence. An agent is not a passive app — it takes actions on your data. Before installing, work through four lenses:
The organizations getting value from marketplace agents share a pattern: they treated the first install as a governance exercise, not a shopping trip.
None of this needs to be heavyweight. For a mid-market org, it is a checklist, a sandbox habit, and a named owner — governance sized to the risk, which grows with each agent you add.
Salesforce launched AgentExchange as the marketplace for Agentforce, building on its AppExchange marketplace heritage, and has been converging app and agent discovery over time. Practically, buyers should expect one increasingly unified place to find both apps and agent components — check salesforce.com for the current structure, since this area is evolving quickly.
Salesforce applies partner vetting and security review to marketplace listings, consistent with its AppExchange practices. That review is a strong baseline, but it does not replace your own evaluation of the permissions, data access, and external connections a specific listing requires in your org.
AgentExchange components are built for the Agentforce platform, so running agents generally requires appropriate Agentforce licensing or consumption capacity, and individual listings may carry their own pricing. Confirm both the listing's terms and your Salesforce agreement's current terms before budgeting a rollout.
It depends on how standard your use case is. Common patterns — service triage, appointment handling, common sales tasks — are good candidates for prebuilt agents or templates. Processes that differentiate your business usually justify composing your own agent, often accelerated by marketplace actions and topics rather than built entirely from scratch.
Pick one process with clear success metrics, install in a sandbox, scope a minimal permission set, run with human review on all agent actions for a defined period, and compare outcomes against your baseline. Expand autonomy only after the agent earns it with data.
Choosing agents is an architecture decision disguised as a purchase. Vantage Point's Salesforce implementation and advisory team helps mid-market organizations evaluate AgentExchange listings against their data model and security requirements, stand up the governance checklist before the first install, and pilot agents with measurable success criteria. Senior consultants only — no junior handoffs; the experts you meet are the experts who deliver. If Agentforce is on your roadmap, we can help you separate the listings worth piloting from the ones worth skipping.