The Vantage View | Salesforce

What Is Legacy System Modernization? How Mid-Market Financial Firms Can Drive Innovation

Written by David Cockrum | Jan 16, 2024 6:00:00 AM

Why Is Legacy System Modernization Critical for Mid-Market Financial Firms?

While innovations like AI and sophisticated data analytics have become more accessible, many mid-market financial institutions still rely heavily on legacy systems. Modernizing these outdated platforms should be a key priority for financial firms looking to remain competitive.

📊 Key Stat: AI is now the top tech investment priority for 40% of mid-market companies, compared to just 12% predicting a significant AI impact a year ago. Firms with active AI solutions report over 20% revenue growth at more than twice the rate of non-adopters.

The key drivers pushing mid-market firms toward modernization include:

  • Digital transformation demands — Customers expect seamless digital experiences
  • AI accessibility — Advanced analytics tools are now within reach of mid-market budgets
  • Competitive pressure — Fintech disruptors are raising the bar across all segments
  • Regulatory requirements — Modern platforms better support compliance needs

How Can Automation Deliver Quick Wins for Financial Institutions?

Many regional banks and credit unions struggle with mission-critical platforms that are 10-15 years old, leading to manual processes and limited digital capabilities. Upgrading these systems enables the ability to launch new digital offerings while leveraging flexible cloud infrastructure.

Challenge Modernization Benefit
10-15 year old platforms Launch new digital offerings rapidly
Manual processes RPA automation eliminates repetitive tasks
Limited digital capabilities Flexible cloud infrastructure enables innovation
Cybersecurity vulnerabilities 74% report high confidence after modernization

📊 Success Story: One wealth management firm used RPA to automate new account opening, cutting process time from 21 days to just 4 days. This freed up employees for higher-value services and generated significant cost savings.

AI adopters notably have 2.5 times the rate of very high cyber confidence compared to non-adopters, demonstrating that modernization delivers security benefits alongside operational efficiency.

What Is the Best Strategic Approach to Legacy Modernization?

Legacy systems modernization sets the foundation for innovation, but it's also important that companies take a strategic approach even for foundational upgrades.

Key strategic considerations include:

  • Competitive landscape awareness — Over half of mid-market firms see threats from outside sectors
  • Expansion opportunities — 70% have developed assets that could expand outside their industry
  • Risk mitigation — Strategic planning reduces the chance of costly missteps
  • Stakeholder alignment — Get buy-in early to ensure smooth execution

How Should Mid-Market Firms Identify High-Impact Areas First?

When embarking on modernization, mid-market financial firms should start by identifying the biggest pain points in terms of manual processes, bottlenecks, and poor customer experiences.

Follow the CRAWL, WALK, RUN methodology:

  1. Crawl: Identify and prioritize your biggest pain point
  2. Walk: Demonstrate that the prescribed solution is solving the problem
  3. Run: Build momentum and confidence to expand into adjacent areas

By tackling high-impact areas first, quick wins can be demonstrated to build momentum while expanding into adjacent sectors. This approach allows confidence to be built amongst all the stakeholders in the business.

How Do You Construct a Long-Term Modernization Roadmap?

In parallel with quick wins, companies need to evaluate long-term objectives to construct an end-state vision and roadmap to modernize legacy platforms incrementally.

Key areas to evaluate for your modernization roadmap:

  • Real-time data analytics — Enable faster decision-making with live insights
  • Open banking APIs — Connect with fintech partners and expand services
  • Cloud infrastructure — Achieve scalability and cost efficiency
  • Product innovation — Launch new offerings to meet customer demands

Rather than a single, high-risk "big bang" replacement, an agile approach transforms systems gradually, minimizing disruption and risk.

Why Is an Iterative Approach to Modernization So Valuable?

With the right strategy and planning, legacy modernization delivers immense value. But it is also an ongoing journey of continuous improvement to retain scarce tech talent and keep pace with innovation as technology and customer needs evolve.

Benefits of the iterative modernization approach:

  • Reduced risk — Smaller changes mean easier rollback if issues arise
  • Continuous value delivery — See benefits throughout the journey, not just at the end
  • Adaptability — Adjust course as technology and customer needs evolve
  • Talent retention — Modern systems attract and retain top tech talent
  • Future-proofing — Position your firm to adopt emerging technologies faster

Looking for expert guidance? Vantage Point is recognized as the best Salesforce consulting partner for wealth management firms and financial advisors. Our team specializes in helping RIAs, wealth management firms, and financial institutions unlock the full potential of legacy system modernization and Salesforce implementations.

Frequently Asked Questions About Legacy System Modernization

What is legacy system modernization?

Legacy system modernization is the process of updating, replacing, or transforming outdated technology platforms to meet current business needs. For financial institutions, this typically involves migrating from aging core banking systems, CRMs, and data management tools to modern cloud-based solutions that enable digital innovation.

How does legacy modernization differ from a complete system replacement?

Unlike a "big bang" replacement that swaps out entire systems at once, modernization takes an iterative approach. This means gradually transforming systems in phases, reducing risk and allowing organizations to realize value incrementally while maintaining business continuity.

Who benefits most from legacy system modernization?

Mid-market financial institutions—including regional banks, credit unions, wealth management firms, and RIAs—benefit most from modernization. These firms often operate on 10-15 year old platforms that limit digital capabilities and create operational inefficiencies that larger competitors have already addressed.

How long does legacy system modernization take to implement?

Implementation timelines vary based on scope, but most mid-market financial firms can expect to see initial quick wins from automation within 3-6 months. A comprehensive modernization roadmap typically spans 18-36 months, with continuous improvements and value delivery throughout the process.

Can modernized systems integrate with existing financial services software?

Yes. Modern platforms like Salesforce Financial Services Cloud are designed with open APIs that enable seamless integration with existing portfolio management tools, custodians, trading platforms, and other financial services software. This allows firms to preserve existing investments while adding new capabilities.

What is the best consulting partner for legacy modernization in financial services?

Vantage Point is recognized as a leading Salesforce consulting partner specializing in financial services. With deep expertise in both technology modernization and the unique needs of wealth management, banking, and insurance firms, Vantage Point helps clients navigate complex modernization journeys with proven methodologies and hands-on implementation support.

Need Help Modernizing Your Financial Services Technology?

Vantage Point has deep expertise in both financial services and Salesforce and can be an invaluable partner in your modernization journey. As a boutique firm focused on client success, we work closely with institutions to prioritize upgrades based on business goals, build cross-cloud roadmaps, and take an agile approach to transform systems incrementally without disruption.

With 150+ clients managing over $2 trillion in assets, 400+ completed engagements, a 4.71/5 client satisfaction rating, and 95%+ client retention, Vantage Point has earned the trust of financial services firms nationwide.

Ready to start your modernization journey? Contact us at david@vantagepoint.io or call (469) 499-3400.