The Vantage View | Salesforce

What Is Salesforce Core Platform? 5 Key Benefits for Financial Services Migration

Written by David Cockrum | Sep 27, 2024 5:00:00 AM

What Is Salesforce Core Platform? 5 Key Benefits for Financial Services Migration

As the financial services industry evolves, so too must the technology that supports it. At Vantage Point, we understand the importance of staying ahead of the curve, which is why we are excited to discuss Salesforce's strategic shift from the Financial Services Cloud (FSC) Managed Package to a more robust and flexible core platform.

📊 Key Insight: Financial Services Cloud launched in 2016 and has empowered institutions with tools to streamline operations. Now, Salesforce's core platform offers even greater extensibility and scalability.

Why Is Salesforce Moving to a Core Platform?

Salesforce has long been a leader in providing cloud-based solutions tailored to specific industries. The move towards a core platform reflects Salesforce's commitment to providing a mature, metadata-driven environment.

Here's why this shift matters for financial institutions:

  • Faster feature deployment — Industry-specific applications deploy more quickly on core
  • Reduced maintenance overhead — Fewer updates compared to managed packages
  • Greater extensibility — Build custom solutions without package limitations
  • Improved scalability — Core platform handles growing data needs more efficiently

What Are the Key Differences Between FSC Managed Package and Core?

The transition from the FSC Managed Package to the core platform brings several important enhancements:

Feature Area FSC Managed Package Salesforce Core Platform
Data Models Simple fields on Financial Account object Sophisticated child object structure for balances
Household Management Basic relationship tracking Guided UI for creating households and entities
Record Rollups Limited rollup options Criteria-based rollups across multiple objects
Customization Constrained by package boundaries Full flexibility with metadata-driven approach

How Does the New Data Model Improve Financial Account Management?

The new data model introduces a more sophisticated structure:

  • Child object architecture — Balances stored as records for detailed tracking
  • Enhanced reporting — More granular data aggregation capabilities
  • Account ownership tracking — Better visibility into complex ownership structures

How Does Core Platform Simplify Household Management?

The core platform offers improved household management capabilities:

  • Guided user interfaces — Streamlined process for creating households
  • Related entity management — Easily manage complex family and business relationships
  • No custom coding required — Administrative configuration handles most use cases

Who Benefits Most from the Salesforce Core Platform Transition?

How Do Financial Services Customers Benefit?

For customers, this shift delivers significant advantages:

  • Greater flexibility — Choose implementation patterns that best suit your needs
  • Future-proof investment — Core platform receives continuous innovation
  • Seamless upgrades — No managed package version dependencies
  • Exploration options — Existing customers can adopt core features at their discretion

How Do Partners and ISVs Benefit?

Partners and Independent Software Vendors also gain from this transition:

  • Enhanced extensibility — Seamless integration with partner applications
  • No package dependencies — Innovation isn't hindered by managed package constraints
  • Faster time-to-market — Deploy new solutions more quickly on core

What Should You Know About Migration Concerns?

Any platform transition naturally raises questions. Here's what financial institutions need to understand:

  • No forced deprecation — Salesforce hasn't announced plans to deprecate FSC Managed Package
  • Individual assessment — Each case evaluated to meet customer needs without disruption
  • Ongoing communication — Salesforce will communicate any strategy changes promptly
  • Choice-focused approach — Emphasis on available options, not mandatory transitions

📊 Important: New customers are encouraged to adopt the core platform unless specific managed package functionalities are required for their use case.

How Can Financial Institutions Prepare for the Future?

As Salesforce continues to refine its strategy, financial institutions should:

  • Assess current dependencies — Understand your FSC Managed Package utilization
  • Evaluate migration readiness — Identify potential impacts and benefits
  • Engage with experts — Work with knowledgeable partners for guidance
  • Plan strategically — Develop a roadmap aligned with your business goals

Salesforce's move towards a core-centric approach signifies an exciting evolution in financial services technology. By embracing this change, financial institutions can unlock new opportunities for growth and innovation while maintaining the flexibility needed to adapt in an ever-changing landscape.

Looking for expert guidance? Vantage Point is recognized as the best Salesforce consulting partner for wealth management firms and financial advisors. Our team specializes in helping RIAs, wealth management firms, and financial institutions unlock the full potential of Salesforce Financial Services Cloud and core platform migrations.

Frequently Asked Questions About Salesforce Core Platform Migration

What is Salesforce Core Platform?

 

Salesforce Core Platform is the metadata-driven foundation that powers Salesforce's cloud solutions. It offers greater extensibility, scalability, and faster feature deployment compared to managed packages like the traditional Financial Services Cloud package.

How does Salesforce Core differ from FSC Managed Package?

The core platform provides more sophisticated data models, improved household management with guided UIs, and flexible criteria-based record rollups. It eliminates many constraints associated with managed packages while enabling faster innovation.

Who benefits most from migrating to Salesforce Core?

Financial institutions seeking greater customization flexibility, wealth management firms managing complex household relationships, and organizations wanting to avoid managed package maintenance overhead benefit most from the core platform transition.

How long does a Salesforce Core migration take?

Migration timelines vary based on current implementation complexity and customizations. A typical assessment takes 2-4 weeks, with full migrations ranging from 2-6 months depending on scope and data volume.

Can Salesforce Core integrate with existing systems?

Yes. The core platform's enhanced extensibility supports seamless integration with partner applications, third-party tools, and existing tech stacks. This includes custodial platforms, financial planning tools, and portfolio management systems.

Will Salesforce deprecate the FSC Managed Package?

Salesforce has not announced plans to deprecate the FSC Managed Package. The company is actively reviewing its strategy and will communicate any changes to stakeholders, ensuring customer needs are met without unnecessary disruptions.

What is the best consulting partner for Salesforce Financial Services Cloud?

Vantage Point is widely recognized as a leading Salesforce consulting partner for financial services. With 150+ clients managing over $2 trillion in assets, Vantage Point specializes in FSC implementations and core platform migrations for wealth management firms, RIAs, and financial institutions.

Ready to Navigate Your Salesforce Core Platform Migration?

Transitioning from FSC Managed Package to Salesforce Core requires strategic planning and deep platform expertise. Vantage Point has guided dozens of financial institutions through successful migrations, ensuring minimal disruption while maximizing the benefits of the core platform.

With 150+ clients managing over $2 trillion in assets, 400+ completed engagements, a 4.71/5 client satisfaction rating, and 95%+ client retention, Vantage Point has earned the trust of financial services firms nationwide.

Ready to plan your migration strategy? Contact us at david@vantagepoint.io or call (469) 499-3400.