Dreamforce 2026 is confirmed for September 15–17, 2026 at the Moscone Center in San Francisco, with the theme "Becoming an Agentic Enterprise." Registration is open, early-bird pricing is available now, and Salesforce has already signaled where the agenda will focus based on TDX 2026 and recent product launches.
If you're deciding whether to send your team, what to budget, or how to plan your 2027 Salesforce roadmap around what gets announced, this guide covers what's confirmed today and what to watch for as the event approaches.
Dreamforce is Salesforce's annual global user conference, held every fall in San Francisco since 2003. Dreamforce 2026 runs September 15–17 at the Moscone Center (North, South, and West buildings), with keynotes and select sessions also streamed free on Salesforce+. The event combines product keynotes, 1,600+ breakout sessions, 150+ hands-on trainings, partner demos, and community networking.
| Detail | Information |
|---|---|
| Dates | September 15–17, 2026 |
| Venue | Moscone Center, 747 Howard St, San Francisco, CA |
| Format | In-person plus free Salesforce+ virtual stream |
| Theme | "Becoming an Agentic Enterprise" |
| Session volume | 1,600+ sessions, 150+ hands-on trainings |
| Early-bird pass | $999 (limited availability, sells out before summer in prior years) |
| Group rate (5+) | $799 per person |
| Full conference price | Approximately $2,299 once early-bird tiers close |
| Virtual attendance | Free via Salesforce+ for keynotes and select sessions |
Speaker announcements had not been confirmed as of this writing — treat any specific speaker list circulating online as unverified until Salesforce publishes it officially.
This year's event lands at a pivotal moment for Salesforce's agentic AI strategy. At Dreamforce 2024, Salesforce introduced Agentforce as an early concept. At Dreamforce 2025, it matured into Agentforce 360, with Data Cloud rebranded as Data 360 and a deeper OpenAI integration story. TDX 2026 followed with Headless 360, adding MCP-based tooling for API- and CLI-driven agent development without a browser.
Dreamforce 2026 is expected to be the event where Salesforce has to demonstrate that the "Agentic Enterprise" is a deployable, governable reality for organizations running production workloads — not just a keynote narrative. Because Dreamforce previews land right before Salesforce's fiscal Q3, the announcements here typically shape what ships in the Winter '27 release. That makes this event genuinely useful for 2027 roadmap planning, not just marketing exposure.
For organizations already running Salesforce, this is also a checkpoint to reassess whether current Agentforce pilots, data architecture, and governance model can support what's coming next. Teams considering a first Agentforce deployment can use the announcements to time an initial Salesforce implementation and advisory engagement around validated, GA-ready capabilities rather than early-access features.
Salesforce has not published an official session catalog or track list yet. Based on public signals from TDX 2026, recent releases, and the Dreamforce 2026 registration page, the agenda is likely to center on:
Until Salesforce publishes the official catalog, treat this as a directional read rather than a confirmed agenda.
Not every team needs boots on the ground in San Francisco. Use this comparison to decide what makes sense for your organization.
| Option | Cost | Best For | Trade-off |
|---|---|---|---|
| In-person, full pass | ~$999–$2,299 plus travel and hotel | Architects and admins who need hands-on workshops and vendor conversations | Highest cost; hotel and flights add $1,500+ |
| Group registration (5+) | $799/person plus travel | Teams sending multiple people from the same org | Requires coordinated registration and travel planning |
| Salesforce+ virtual | Free | Anyone tracking keynote announcements and select sessions | No hands-on labs, no networking or expo access |
| Monitor only, review after | Free (staff time only) | Smaller teams or those without an active Agentforce initiative | Slower to react; miss early access conversations with partners |
Choose in-person if you're actively evaluating or scaling Agentforce and need hands-on training your team can't get from a recording.
Choose virtual or monitor-only if you have a stable Salesforce environment, a lean admin team, or budget constraints — you can still get the roadmap signal without the travel cost.
Dreamforce generates a lot of announcements, but turning them into a workable plan for your org takes more than watching a keynote. Vantage Point helps organizations translate Salesforce release and event announcements into practical next steps — including Agentforce readiness assessments, governance planning, and phased rollout roadmaps.
If your team is evaluating how Agentforce, Data 360, or upcoming release features apply to your Salesforce environment, Vantage Point can help assess the right next step and build a practical implementation plan. Our managed services and ongoing support team also helps orgs stay current on release changes without dedicating a full-time internal resource to tracking every announcement.
For teams planning change management around new AI-driven workflows coming out of Dreamforce, our advisory and change management services help drive adoption once new capabilities are enabled.
Dreamforce 2026 takes place September 15–17, 2026, at the Moscone Center in San Francisco, with keynotes and select sessions also available via Salesforce+.
The confirmed theme is "Becoming an Agentic Enterprise," continuing Salesforce's focus on autonomous AI agents built with Agentforce, grounded by Data 360.
Early-bird full conference passes start at $999, with a $799-per-person group rate for teams of five or more. Full conference pricing rises to roughly $2,299 once early-bird tiers sell out. Salesforce+ virtual access to keynotes and select sessions is free.
Yes. Salesforce+ streams keynotes live and provides an on-demand session library after the event, with free access to keynotes and a curated selection of sessions.
Based on public signals from TDX 2026 and recent releases, expect heavy focus on Agentforce and AI agent governance, Data 360, Headless/MCP developer tooling, Slack as an agent interface, and industry cloud applications. Salesforce has not published an official session catalog yet, so treat specific track predictions as directional.
Likely yes. Dreamforce has historically previewed capabilities that ship in the release cycle immediately following the event, so announcements from DF26 are a useful early signal for Winter '27 roadmap planning.
It depends on how actively your organization is scaling Agentforce or other AI initiatives. Teams with active AI or platform initiatives generally get the most value from hands-on, in-person sessions, while organizations with stable, lower-change environments can get most of the signal from Salesforce+ recordings.
Map your current Salesforce roadmap against the expected themes before the event, attend or watch sessions relevant to initiatives already underway, and schedule a post-event readiness review to translate announcements into a concrete plan rather than letting them sit as inspiration.
Details in this guide are based on Salesforce's official Dreamforce registration page and public reporting as of July 2026. Speaker lineups, session catalogs, and pricing tiers may change — confirm current details at salesforce.com/dreamforce before finalizing travel plans.