Dreamforce ‘21 Day 1 Recap
Dreamforce, Salesforce’s annual event that brings together the entire Salesforce community, is underway, live in San Francisco and virtually across the globe on the new Salesforce+ streaming platform.
The Future of Events is Digital-first
Consumer applications such as Netflix, Disney+, and Peloton have altered how we consume content. Consumer applications such as Netflix, Disney+, and Peloton have altered how we consume content. The world we live in now gives viewers access to watch whatever they want, whenever they want. Salesforce+ brings the sleek, personalized, on-demand viewing experience to a B2B user conference. This is the way B2B events will be in the future: digital-first experiences with binge-worthy episodes customized to the audience's interests and roles.
With four channels, dozens of live sessions, and hundreds of on-demand sessions, Salesforce+ made a strong debut. The streaming platform expects over 15 million online attendees this week alone!
Welcome to the Trusted Enterprise
Salesforce has created a playbook called "The Trusted Enterprise," which is aimed at helping companies achieve the trust of their customers, employees, partners, and communities. This playbook has five main pillars:
Trust: The foundation for for success. Trust always needs to be a companies #1 value.
Customer-Frist: Companies who put their customers at the center of everything will thrive. Salesforce's Customer 360 enables businesses to provide engaging 1:1 experiences through a single source of truth across sales, service, marketing, and commerce.
Digital Headquarters: Companies that embrace a remote-first culture will create a more inclusive and productive workplace. The primary channel for companies communications should be Slack, to provide communications between employees, partners and clients.
Health and Safety: Technology has allowed us to come together safely as we continue to navigate through the pandemic. Health Cloud 2.0 provides government agencys, communities, and companies with more data to help them to return to “normal life” safely.
Sustainability: It is time for every firm to make a commitment to focus on sustainability and contribute to a brighter future.
Slack is the New Digital Headquarters
With the Salesforce acquisition of Slack, the star of the show was Slack. It was a core part of the keynote speech to unveil new product innovations; Slack is more than capable to supercharge connections in the workplace.
Slack improves communication between employees, clients, and partners, resulting in a more accessible and inclusive workplace.It develops a sense of community and unity among employees, as well as allowing businesses to be more dynamic and responsive. Slack debuted some amazing new features like Slack Connect, an easy way to meet with people outside of your organization.
