VANTAGE POINT BRAND KIT  (v1.0, October 2026)
Online version: https://vantagepoint.io/brand

FILES
  vantage-point-logo-color.png        Full logo, for white or light backgrounds
  vantage-point-logo-white.png        Full logo, for navy or dark backgrounds
  vantage-point-brandmark-color.svg   Brand mark only, vector, light backgrounds
  vantage-point-brandmark-color.png
  vantage-point-brandmark-white.svg   Brand mark only, vector, dark backgrounds
  vantage-point-brandmark-white.png
  david-cockrum-headshot.jpg          David Cockrum, Founder & CEO

LOGO RULES
  - Use the files as supplied. Do not stretch, squash, rotate, recolor, outline or add shadows.
  - Color logo on white or light backgrounds; white logo on navy or dark backgrounds.
  - Never place the color logo on red, blue or busy photographic backgrounds.
  - Keep clear space around the logo. Nothing should crowd it.
  - Brand book minimum sizes: full logo 400 px wide; brand mark 180 x 180 px.
  - Partner logos (Salesforce, HubSpot, Anthropic, OpenAI, Braze) belong to their owners.
    Request them from the respective partner program, not from this kit.

COLORS
  Navy        #203163   RGB 32 49 99      Primary: headings, dark backgrounds
  Mid blue    #1062af   RGB 16 98 175     Links, subheadings, buttons
  Light blue  #2095d3   RGB 32 149 211    Accent rules and dividers
  Brand red   #ed1c24   RGB 237 28 36     Accent only (tagline, short underlines)
  Body text   #374151   RGB 55 65 81
  Light grey  #f2f3f2   RGB 242 243 242   Light backgrounds, cards
  Mid grey    #898989   RGB 137 137 137   Captions, secondary text

TYPOGRAPHY
  Headings: Khand (Bold/SemiBold)    Body: Roboto (Regular/Medium)
  Both are free on Google Fonts. Fallback: Arial.

TAGLINE
  Breaking Barriers. Delivering Results.
  "Breaking Barriers." in red #ed1c24; "Delivering Results." in navy #203163 (white on dark).

HOW TO REFER TO US
  Use "Vantage Point" (two words). Not "Vantage Point Consulting", "VantagePoint" or "VP Consulting".
  Legal entity: Cockrum Consulting, LLC (dba Vantage Point).
  Describe us as a Salesforce and HubSpot partner. Do not add partner tier labels.
  Describe our focus as "regulated industries", not financial services only.
  Our differentiator is senior-led delivery.

BOILERPLATE (25 words)
  Vantage Point is a senior-led, AI-augmented Salesforce and HubSpot consulting firm for financial services and other regulated industries, based in Dallas and Sofia.

BOILERPLATE (50 words)
  Vantage Point is a senior-led, AI-augmented Salesforce and HubSpot consulting firm for financial services and other regulated industries. Founded in 2018 and headquartered in Dallas, Texas, with a practice in Sofia, Bulgaria, Vantage Point has completed more than 400 engagements for 150+ clients across the US, UK and Europe.

BOILERPLATE (100 words)
  Vantage Point is a senior-led, AI-augmented Salesforce and HubSpot consulting firm for financial services and other regulated industries, including wealth management, banking, insurance, lending and private equity. Founded in 2018 by former financial services COO David Cockrum, the firm is headquartered in Dallas, Texas, with a Central and Eastern Europe practice in Sofia, Bulgaria. Vantage Point has completed more than 400 engagements for 150+ clients, with 95% client retention. It is a Salesforce partner, a HubSpot Solutions Partner, a member of the Claude Partner Network, the OpenAI Partner Network and the Braze Alloys partner network, and a three-time Inc. 5000 honoree.

FOUNDER BIO (short)
  David Cockrum is the founder and CEO of Vantage Point, a senior-led, AI-augmented Salesforce and HubSpot consulting firm for regulated industries. A former financial services COO, he founded Vantage Point in 2018 and splits his time between Dallas and Sofia.

FOUNDER BIO (long)
  David Cockrum is the founder and CEO of Vantage Point, a senior-led, AI-augmented Salesforce and HubSpot consulting firm built for regulated and compliance-heavy industries. Before founding Vantage Point in 2018, David was Chief Operating Officer of a Texas wealth management firm and a Salesforce user for more than 13 years. That experience showed him how often generic CRM implementations miss the needs of banks, wealth managers, insurers and lenders. Under his leadership Vantage Point has grown to 150+ clients and 400+ completed engagements across the US, UK and Europe. Earlier in his career David consulted with Hitachi Consulting. He holds a B.B.A. in Finance and Economics from Southern Methodist University's Cox School of Business.

CONTACT
  Press and partnerships: david@vantagepoint.io  |  +1 (469) 499-3400
  5473 Blair Rd, Ste 100 PMB 985504, Dallas, TX 75231-4227, US
