Vantage Point Consulting | Salesforce Partner for Financial Services

View Original

Supercharging a Mortgage and Lending Company by centralizing their data for increased sales and retention using Salesforce™

An innovative mortgage and lending company realized to meet growth objectives in a competitive market; they needed to optimize the way they leverage technology and consolidate their systems to provide a 360-degree view of their prospects and clients. Their current systems were disjointed, so tracking prospects and retaining clients was difficult. Also, their existing processes needed to be end-to-end such that they could gather detailed analytics and leverage those analytics to drive business decisions.


Client

  • Financial Services

  • Mortgage and Lending

  • Texas

Solution

  • Tailored Implementation

  • Email Marketing & Automation

  • Integration

Salesforce™ Products

  • Pardot and Engage

  • High Velocity Sales (HVS)

  • Financial Services Cloud (FSC)

  • Inbox

Integrations

  • Floify Integration


Our Approach

Vantage Point was engaged in implementing a Salesforce™ solution that would solve their processes and system integration issues. We first engaged with the client in a consultative approach to evaluate their current processes and systems and then moved into design and development. Using Salesforce™ Pardot, High Velocity Sales (HVS), and Financial Services Cloud (FSC), Vantage Point was able to centralize and integrate their data in one location - providing a total view of client information from a single platform. Also, Vantage Point worked closely with the client to enhance their business reporting and analytics that support their ability to make better data-driven business decisions.


Actions & Impact

  • Using best practices, built out a client-centric data model to maintain the customer’s leads, sales, retention, and support capabilities.

  • Automated workflows with a focus on increasing efficiency and productivity

  • Integrated all their core technologies and where appropriate consolidated several applications being used

  • Enriched insight into client interactions at the contact level

Challenges

  • Duplicated entries in multiple systems caused discrepancy with data

  • Unable to see all aspects of a prospect or client in one system

  • Utilized ineffective processes that could not be monitored or measured

  • Lacked automation for better productivity


Implementing Salesforce™ enhanced the tracking of their clients from leads to prospects to clients and beyond through retention. Now the company maintains data integrity, data integration, process improvement, and detailed analytics for a complete view of all the prospects and clients.